Essay about Nfl Globalization Strategy - 2052 Words

4/15/13 Globalization of the NFL The 2010 Superbowl achieved 106 million views making it at the time, the most watched American TV broadcast of all time. However, only a few million people watched the game outside the U.S. And when you compare the number of Superbowl viewers to the FIFA World Cup, which draws upwards of 700 million views globally, the Superbowl doesn’t seem so â€Å"super’’. The NFL has failed to develop an effective strategy in order to expand its market globally relative to MLB and the NBA. This report will discuss the various threats and opportunities that the NFL faces in the globalization of the sport, and evaluate strategic options in regard to these threats and opportunities. The Problem In order to†¦show more content†¦The issue of safety is one that is of growing concern in the U.S. The NFL is facing lawsuits from retired players with concussions and brain damage. Parents throughout the U.S. are becoming weary of letting their children play youth football fearing bodily harm and brain damage. While the NFL is spending millions of dollars on safety and brain research, the future appears unclear to many. Will the NFL have to adopt different rules in order to appease the public or current and retired players? Aside from the fact that the name football is used by the two sports, another issue is the fact that American football is a hybrid sport derived from soccer and rugby. Is football an insult to foreigners who enjoy either soccer or rugby? Football in the U.S. is known for the toughness and ruggedness of the players, however if you watch a game of rugby there are no crash helmets and massive body gear. If someone took elements from basketball and baseball and created another hybrid, many U.S. citizens would cry foul and brush off the sport and continue watching the real deal. Or is it that football just doesnt have enough differentiation from soccer and rugby? All of these sports play on a similarly designed fields, while rugby and football have a similar shaped ball that is tossed around by 11-15 players, the main difference is that the balls are thrown forward vs.Show MoreRelatedGlobalisation and the Coca-Cola Company1379 Words   |  6 PagesGlobalization and the Coca-Cola Company Introduction Today, Coca-Cola is one of most well-known brands in the world. This company has continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the world. With its push for global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca Cola’s business income is generated from non-US sources (Coca-ColaRead MoreGlobal Corporation Gatorade On The World Of Sports1748 Words   |  7 Pagesof whether they are published† (Alred 71). Soon after Gatorade signed a short term deal with the NFL team the Kanas City Chiefs the organization took off. â€Å"In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. A little more than 35 years later, the sports drink giant has agreed in principal to a record sports sponsorship deal totaling nearly $500 million. The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.† (RovellRead MoreGatorade And Its Effect On Society1692 Words   |  7 Pagesof whether they are published† (Alred 71). Soon after Gatorade signed a short term deal with the NFL team the Kanas City Chiefs the organization took off. â€Å"In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. A little more than 35 years later, the sports drink gia nt has agreed in principal to a record sports sponsorship deal totaling nearly $500 million. The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.† (RovellRead MoreMGMT 479 UNDER ARMOUR Powerpoint Group Essay1065 Words   |  5 PagesPerformance Indexes (2009-2010) ïÆ'“ ïÆ'“ ïÆ'‘ Strategic Posture ïÆ'“ ïÆ'“ ïÆ'‘ Mission – â€Å"To make all athletes better through passion, science, and the relentless pursuit of innovation† Objectives – Become â€Å"The athletic brand of this generation. And Next.† Current Strategies ïÆ'“ ïÆ'“ ïÆ'“ ïÆ'‘ Decline in footwear sales by 4.5% Increase in apparel sales by 32.3% Accessories by 28% Offensive tactics Outsourcing to lower manufacturing costs Competitive pricing. Current Polices ïÆ'“ ïÆ'“ Never too small to take on industry leadersRead MoreFixing The Game By Roger Martin2236 Words   |  9 Pagesstock-based compensation is the lack of the obvious data support. (Martine, p.g66) In our real life, we are the beneficiaries of globalization. As to achieve the long–run goal and make the company acquire the sustainable development, CEOs need more support from the shareholders. The strategies made by CEOs matters of the change of the stock price. When CEOs performs better strategies to make the company get out of the turndowns or step into powerful pattern further, the stock price will go up. The relationshipRead MoreThe Obesity Epidemic2270 Words   |  9 Pagesthat globally an increased intake of energy-dense foods that are high in fat and an increase in physical inactivity due to an increasingly sedentary nature of many forms of work, changing modes of transportation and increasing in urbanization and globalization. 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In the US, major players are concentrated in California and New York, while small companies are mainly focused on serving local and niche markets. (Hoovers Industry Research, 2015) Growth potential: positively correlated with Economy and Globalization The media industry is expected to grow in line with the overall GDP growth and with the introduction of new and innovative technologies to consume media resources. Accessing more international markets is one of the major drivers for the growthRead MoreHealth Disparity And Health Disparities2307 Words   |  10 Pagesseen globally in increased intake of energy-dense foods that are high in fat and an increase in physical inactivity due to an increasingly sedentary nature of many forms of work, changing modes of transportation and increasing in urbanization and globalization. The WHO, sees changes in dietary and physical inactivity patterns as a result of environmental and society changes that can be associated with the development and lack of supportive policies in sectors of: health, agriculture, transportation,

Italian Restaurant Business Plan - 5836 Words

Italian Restaurant Business Plan Marketing Executive Summary This business plan for The Pasta House Co. – Fenton (PHC) reflects the opportunity to purchase the assets and leasehold improvements of the restaurant currently operating as JD Drews. The current owner is interested in selling the operations, as the store is not doing the volume he thought it would and he would like to get out of this location and the debt service he has incurred. My goal is to submit this business plan to his bank in the event he is unable to make loan or rent payments and defaults on the loan. We will be a position to take over the SBA loan, and with additional funds added, convert this location to a profitable Pasta House Co. franchise restaurant. The†¦show more content†¦* Combine the corporate marketing strategies with my own to build volume quickly. * First year sales to hit between $1.5 and $2 million with 10% growth in first few years. * High Gross margins. * Maintain food and labor costs consistent with High Ridge. * Maintain and expand my outstanding reputation. * Remain a neighborhood family restaurant. * Be the first fine dining Italian Restaurant in Fenton (the fastest growing community in Missouri). 1.3 Keys to Success * The Pasta House Co. name and reputation is well known in the St. Louis area. The food served is voted a St. Louis favorite every year. * The products we serve are of the highest quality. We combine this quality with great service and atmosphere. We then add menu items that appeal to all ages of the family as well as single adults. * Current management staff and crew have a great deal of experience. * Location, Location, Location! Some people have named the intersection of Hwy 30 and 141 The Golden Circle. Fenton is the fastest growing community in the entire state of Missouri! * This shopping center location is three years old. Every spot in the center is filled and the main anchor is a Dierbergs grocery store, the highest quality grocery chain in the area. * This location offers private rooms on a reservation basis. I have developed the bulk food and catering large party’s concept at my other location and plan to promote it with the partyShow MoreRelate d1. Background This assignment examines the e-business strategies implemented in Strada Cafe – An900 Words   |  4 Pagesthe e-business strategies implemented in Strada Cafe – An Italian gourmet chain owned by Tragus group. Strada - A concept spawned in 2000 grew up to 30 odd chain restaurants before it changed hands, which was further expanded to nothing less than 55 restaurants. It grew up in a steady phase with the aim of establishing itself as a combination of ethnic Italian dining combined with the power of today’s technology. Tragus group ltd. established Strada as a chain of contemporary Italian restaurant servingRead MoreAcademia Barilla1071 Words   |  5 Pagesneed for growth. Situation analysis 3C Company ïÆ'   Barilla Largest Italian food company in the world. Best-selling pasta brand in the United States Strongest brand name in Italy. Dry pasta and several bakery categories in Italy. While also pasta sauces for the U.S. market. ïÆ'   Academia Barilla Feeling the limitation of growing the business with only pasta and sauce. Launched in 2004 to preserve, develop, and promote authentic Italian cuisine. Comprehensive concept included a culinary training centerRead MoreThe Great Italian Food Company Strategy769 Words   |  4 PagesGreat Italian Food Company (GIFC) is a family owned business. 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The customer diner overall satisfactionRead MoreBusiness Plan For A Restaurant And Bar Chain Business1090 Words   |  5 PagesHere i would like to open a restaurant and bar chain business so here is the following business plan 1 – Executive Summary The Executive Summary is the most important part of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competenciesRead MoreTrenton, Jersey, Nj Nightlife : Best Restaurants Bars992 Words   |  4 PagesTop Rated Trenton, NJ Nightlife: Best Restaurants Bars Meta Description: Trenton, New Jersey has great restaurants, bars, and other nightlife to choose from. Meta Keywords: Trenton bars, Trenton restaurants, Restaurants in Trenton, Bars in Trenton Trenton, New Jersey Knows How to Show Locals and Tourists a Good Time Trenton, New Jersey may not be the first place you think of when you think nightlife capital of the East Coast. It may not be, that is, unless you live there or have ever traveledRead MoreThe Current Stage Of A Restaurant1729 Words   |  7 Pages Company Background: The name of the business is Around the World. It is a one of a kind restaurant/buffet. It all started in late 2014 when Aimee Kustar and Cassie Pelletier came up with the idea of opening up a restaurant that had different themes within. It would appeal to people with different tastes and not make them always choose a different restaurant to find different types of food. There are no affiliates as of now, but that may be subject to change in the future. Right now, the currentRead MoreProgrammed and Non Programmed Decision Making977 Words   |  4 Pages1. Compare and contrast programmed and nonprogrammed decision-making in organizations and give two realistic business examples of each of these two types of decision-making. Programmed decision are decisions that have been made so many times in the past that managers have developed rules or guideline to be applied when certain situations are expected to occur. Programmed decision making is used when an inventory manager of mc Donalds decides to order beef patty stocks because the stocks areRead MoreMgt 401 Week 21447 Words   |  6 Pagestitle page! Business Model Comparison Team A – Kristen Taylor, Velma Mobley, Aaron Ford, Courtney Uchiyama July 8, 2013 MGT/401 Tricia Rosengarten Business Model Comparison Most small businesses require some outside funding. Not many entrepreneurs have enough personal capital to open and maintain funding for a business. To attract investors and attain partnerships, a business owner should consider a business model necessary. This paper will compare two restaurant businesses, identifyRead MoreCase Study Bon Appetit766 Words   |  4 PagesBon Appetit PLC I. Summary Bon Appetit plc is a chain of restaurants in the UK operated in up-market. Now the company is at a point where it can see no opportunities for expansion using internal recourses. That is why the Corporate Strategy department is looking for suitable acquisition either in UK or overseas. Among their possible takeover targets are Coffee Ground plc, Starlight plc and Marrio Ferrino. II. The problem Bon Appetit plc chooses a company to acquire with growth potential

Obligation and Rights of Selene-Free-Samples-Myassignmenthelp.com

Question: AdviseSelene about her Rights and Obligations under the Law of Contractin relation toTom, Zach, Villette and PerZazz. Answer: Gold Coast is the metropolitan area in Australia which is located south of Brisbane. It is well known for its sandy beaches and lots of wonderful things like Dreamland theme park. Apart from this, Gold Coast has leading communication systems. People in Gold coast have numerous number of communication systems. Gold coast has its own radio broadcasting system wholly owned by government of Australia. Earlier these radio stations were sponsored by hobbyists, news agencies, and entertainment services which were later became a government undertaking. Television broadcasting is also a major communication system in this city. It all started with two commercial broadcasting centres in Sydney and Melbourne followed by major cities like Gold Coast. Telephonic and mobile are common things in Gold Coast. As mobile phones play a vital role in day to day activities. If someone got lost in this city through the help of GPS (Global Positioning System), he can easily know the location. Walky talky (a wireless device used for short distance communication) is also used in beaches to ensure the security of people out there. In case someone is drowning others can inform life guards through this means. Internet access was firstly introduced in Australia in 1990s via AARNet. It all started with commercial dial up connection i.e. ISP (Internet Service Provider) and by the end of 2000s entire country was having this dial-up connection. Today number of latest technologies is there in Gold Coast through which internet access can be done. Coaxial cables, twisted cables, digital subscriber line (DSL), Integrated Services Digital Network (ISDN), fastest of all optical fiber and satellite Internet. Australian government has initiated Fiber to the Premises (FTTP) technology in 2009. It is a type of optical cable medium in which internet is provided directly to user from an internet service provider. It is the fastest technology in terms of cables. [Anonymous 2017] New ways to develop communication systems in Gold Coast are: National Broadband Network- It is based on Fiber to the home (FTTH). It is an open access network that aimed to provide about 1 gb/second to all businesses and households. Fifth Generation Spectrum (5G)- With the continuous innovation in communication field 5G will not only beat the internet speed but will also address reliability, cost, maintenance, congestion control, energy efficient etc. Security and privacy- In the growing world of data sharing over the network, security and privacy are the key issues. Cognitive and big data networks provides large amount of data processing generated by mobile phones, personal computers, network protocols, contextual information and many things. Processing and analyzing of this large volume of data is becoming a reality with cutting edge examination to comprehend the earth, to translate occasions, and to follow up on them. [Mirfenderesk 2009] Atomic Communications- This correspondence is creating perspective where nanomachines like phony cells are bestowed to perform encouraged exercises. Not in the least like standard correspondence systems which utilize electromagnetic waves, sub-nuclear trades utilize natural particles both as transporters and as information. The central focuses gave by this "nuclear" approach to manage correspondences is size, biocompatibility, and bio solidness. LiFi over WiFi network- There is very much lack of radio spectrum in Gold Coast. Visible light communication i.e. LiFi can be the up gradation to this. It avenues more data to the computer. The thought is that a LED can shift its power so rapidly the human eye can't see it, yet a photograph indicator can identify it. LiFi is presumably not appropriate for uplink associations because of the awkwardness of having a light source anticipating from your PC. But LiFi can increment vast amount of data. LiFi likewise has the preferred standpoint that it won't spill through dividers, guaranteeing a decent measure of security to the planned client. [Geisler Foster 1997] Transforming the Gold Coast city and achieving the title of smart city- All the latest technologies and innovations applied to the city will make it a smart city. Like automatically managing of street lights, automatic parking of vehicles, automatically searching of busy roads through advanced GPS, automatically talking of cellphone to your bus or automated driverless bus, ultimately knowing how much distance can be covered within minimum time. The greater part of this will require masses of remote interchanges and system administration obviously. [Rahkonen 2007] Remote broadband- Remote broadband in Australia is in all cases, with many point-to-point settled remote broadband providers serving broadband-poor common and nation locales, predominantly with Motorola Covering and WiMAX advancements. Artificial intelligence (AI) will play a vital role in the making of advance communication system. AI ultimately regenerates the human mind thinking. Gold Coast city needs this technology to fulfil the need of advance communication system. References https://en.wikipedia.org/wiki/Telecommunications_in_Australia Anonymous, ( 2017). TOP 10 COMMUNICATIONS TECHNOLOGY TRENDS IN 2017. Viewed 01 December 2017 from: https://www.comsoc.org/blog/top-10-communications-technology-trends-2017 Mirfenderesk, H., 2009. Flood emergency management decision support system on the Gold Coast, Australia.Australian Journal of Emergency Management, The,24(2), p.48. Foster, I., and Geisler, J., 1997. Managing multiple communication methods in high-performance networked computing systems.Journal of Parallel and Distributed Computing,40(1), pp.35-48. Rahkonen, J., 2007. Mapping media and communication research: Australia

Macbeth Essay Essay Example

Macbeth Essay Paper Macbeth: His Journey to the Dark Side Macbeth, by William Shakespeare, is one of the greatest Shakespearean tragedies written in the 18th century, a drama full of murder and revenge. By these mysterious prophecies of the three mystical witches, Macbeth is prompted to kill his dear ruler, and friend, Duncan, in order to seize the throne. This leads to ghosts, hallucinations, more murders, and other unnatural events, eventually resulting in the downfall of Macbeth. Macbeth develops and changes greatly, from a loyal, trustworthy person to corrupted and murderous man throughout the course of the play. Many factors affected the shaping of the character of Macbeth, including the witches prophecies and foil character, Banquo. This character shift caused by the witches prophecies and Banquo demonstrates how from supernatural powers to one of his closest friends, Macbeth is an easily affected person, which is leads to, and is the cause, of how significantly his character changes throughout the play. In the beginning of the play, Macbeth starts out as loyal and trustworthy person. To Duncan, he states, our uties / Are to your throne and state children and servants, / Which do but what they should, by doing everything / Safe toward your love and honor (Act 1 Scene 4, pg 10). Here Macbeth uses a literary device, analogy, where he compares the relationship between Duncan and himself to those of a child and father, or servant and master. We will write a custom essay sample on Macbeth Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macbeth Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macbeth Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He states how he believes that as a subject of King Duncan, he owes respect to Duncan like a child would to their father, or a servant to their master. He is expected to be loyal and serve the King, along with everyone else, and must treat Duncan with onor. This portrays how loyal Macbeth is to his king, and how he regards Duncan with dignity and respect. Macbeth calls Duncan cousin ( Act 1 Scene 4, pg 10) as well, representing how Macbeth and Duncan are close friends, like brothers. Knowing that Duncan is like a family to him, Macbeth hesitates greatly before murdering Duncan. Hes here in double trust: / First, as I am his kinsman and his subject, / Strong both against the deed; then, as his host, / Who should against his murderer shut the door, / Not bear the knife myself. Besides, this Duncan / Hath borne his aculties so meek, (Act 1 Scene 7, pg 15). This quote exhibits how Macbeth is Duncans subject and kinsman, therefore he must protect him, and save him from murder, rather than murder him himself, for Duncan had been such an humble leader, free of corruption. Although Macbeth had seen many deaths during the times of war and battle, he had always been faithful and true to his companions and rulers. Because of his natural dutiful state, Macbeth is hesitant about killing Duncan, for they had always been such close companions, and taking away his dear friends, and ulers life would mean that Macbeth must go against his own values and beliefs. This great hesitance displays Macbeths faithfulness and honesty towards Duncan, showing how a loyal, trustworthy person Macbeth is. As the play goes along, Macbeth gradually turns into a corrupted, murderous man. He begins to commit terrible deeds of murder in order to fulfill the witches auguries, including the murder of his beloved ruler. l go, and it is done. The bell invites me. / Hear it not, Duncan, for it is a the scene of Macbeth as he decides to go murder Duncan. It shows how murderous e has become, for he states that the murder is as good as done; that he is determined and has fully prepared to murder Duncan, as if it has already been done. All thats left is the actual murder. Macbeth states that the bell invites him, that the bell is telling him to do so, as well. This displays how Macbeth is hesitant, for he is stating that the bell is telling him to kill Duncan. That murdering Duncan was not his true intentions, but because the bell, representing the witches prophecies and his strong desire and ambition of becoming King, is inviting him and luring him to do so, e must complete his mission of murdering the King. Here we start to see the becoming of Macbeth as a corrupted, evil person. Going against his own belief of how a subject must treat his king with dignity and respect, Macbeth murders Duncan. This brutal action is the result of the prophecies from the witches, which turns Macbeth into a corrupted man, bringing Macbeths ambitious and selfish nature out. Because of the witches prophecies of All hail, Macbeth, that shalt be king hereafter (pg 6), Macbeth is fixated on the idea of becoming king, and decides to do hatever is necessary, even murder, to take over the throne. To demonstrate how brutal Macbeth had actually become, he starts committing murder again, this time his dear friend Banquo and his son, Fleance. He states Who wear our health but sickly in his life, / Which in his death were perfect So is he mine; and in such bloody distance / That every minute of his being thrusts / Against my nearst of life. (Act 3 Scene 1, pg 36-37) This quote shows how much Macbeth has come to loathe and despise Banquo, for as long as Banquo lives, he is in danger. Banquo had heard the rophecies of the witches, and, as one of his closest companion, knew much about Macbeth. Therefore, Macbeth believes that Banquo might put two and two together and fgure out that the one who murdered Duncan was Macbeth, which would put Macbeth in great risk. As Banquo was informed about Duncans murder in Act 2 Scene 3, he had vowed In the great hand of God I stand, and thence / Against the undivulged pretense I fight / Of treasonous malice. (Act 2 Scene 3); to go after and slay the murderer. Macbeth knows that Banquo would come after him if he fgures ut that Macbeth was the murder of Duncan, for Banquo is dependable and secure enough to stick to his own virtues and promises, unlike himself. Yet, Macbeth stating how much he hates Banquo is quite bizarre, for Banquo and Macbeth had been good friends toward the beginning of the story. Macbeth and Banquo together were loyal, righteous, and magnificent warriors. They seemed to work well together in the kings army, and seem to be friendly and confide each other. However, here in Act 3, Macbeth talks as if Banquo and himself were enemies from the start, detesting him o much that Macbeth states that itd be for the better good for him erased from this world. This all relates back to how hysterical in his actions and evil Macbeth has become, which is a result of the witches prophecies. For not only is he going against his own beliefs and ruler, but he is going against one of his dearest friends as well, changing him into an entirely different man. This overall demonstrates how Macbeth is an easily affected character. From mystical and paranormal features such as the witches prophecies to close, devoted friends such as Banquo, Macbeth is quickly eceived, which causes his major character shift throughout the story. Banquo, a foil of Macbeths character throughout the course of the play. Despite the fact that both Banquo and Macbeth had heard the witches eerie prophecies in Act 1 Scene 3, Banquo stayed serene, not believing in the prophecies, and let things flow naturally in life. oftentimes, to win us to our harm, / The instruments of darkness tell us truths, / Win us with honest trifles, to betrays / In deepest consequence. (Act 1 Scene 3). This quote portrays how Banquo is aware of the decivious ways of the witches and heir prophecies, and that he would not be easily fooled by them. On the other hand, Macbeth, overly fixated on the prophecies, is easily fooled by the prophecies, and takes action right away, causing everything to slowly break down, and eventually fall apart at the end, resulting in the downfall of Macbeth. They both started at the same point, but began to go in opposite directions. Banquo followed the better path, as Macbeth wandered into the dark side. Banquds calmness, in comparison, makes Macbeth seem even more urging and ambitious as well, wanting to become king right way by any means necessary; even if it meant murdering some of his dearest companions. Macbeth develops and changes greatly, from a loyal, trustworthy person to a corrupted and murderous man throughout the course of the play. This change of character of Macbeth, from good to evil, shapes the story of Macbeth, making it one of the well known Shakespearean plays of all time. In the beginning, Macbeth was a loyal and trustworthy subject, a brave general and a great friend. Yet, because of the witches prophecies, his character changes. Brutal murders came to being, causing verything to go wrong, and resulting in the downfall for Macbeth. Foil characters, such as Banquo, assist in the development of Macbeths character as well. This character shift caused by the witches prophecies and Banquo demonstrates how from mystical powers to one of his closest friends, Macbeth is an easily affected man, which leads to the cause of how outstandingly his character changes throughout the play. In the end, from a noble man, Macbeth had become a corrupted, murderous person, full of ambition, and had ended the lives of many good-hearted men for foolish reasons.

Liver Disease - Hepatitis C

Liver Disease - Hepatitis C Liver DiseaseI chose liver disease as my subject, specifically Hepatitis C ("HCV"), because my father was diagnosed with HCV in 1999. He went on Interferon every other day for six months in 2000 and it didn't work. He went on it again every day for 18 months starting in 2001 and it still did not work. He had carried this disease for 30+ years without knowing he had it. He found out by going to a Podiatrist for a heal spur. The Doctor wanted to put him on a medication that is hard on the liver and as a precaution took some tests to see how his liver was functioning. Now he is on the national liver transplant list and has been for over 3 years. He has never received a blood transfusion and has never taken intravenous drugs. We think that he may have gotten the disease from a tattoo when he was sixteen.English: The genome organisation of Hepatitis c vi...The liver is the largest organ in the body and is essential in keeping the body functioning properly. It removes or neutralizes poison s from the blood, produces immune agents to control infection, and removes germs and bacteria from the blood. The liver also makes proteins that regulate blood clotting and produces bile to help absorb fats and fat-soluble vitamins. You cannot live without a functioning liver.In cirrhosis of the liver, scar tissue replaces normal, healthy tissue, blocking the flow of blood through the organ and preventing it from working as it should. Liver damage from cirrhosis cannot be reversed, but treatment can stop or delay further progression and reduce complications. Cirrhosis is the twelfth leading cause of death by disease, killing about 26,000 people each year.HCV is a leading indication for liver transplants. HCV is a blood disease that resides in the...

10 Easy Ways of Helping Turtles Survive

10 Easy Ways of Helping Turtles Survive Sea turtles have lived on Earth for about 110 million years. However, due to human activity, 6 of the 7 sea turtle species- green, Kemp’s ridley, olive ridley, flatback, hawksbill, and leatherback- are now classified as endangered. The seventh species, the loggerhead, is classified as threatened (likely to become an endangered species in the near future). Organizations Dedicated to Helping Sea Turtles Contact the following organizations to donate, volunteer, and learn more about ways to help the sea turtles:Sea Turtle ConservancySEE TurtlesTurtle Island Restoration NetworkThe Ocean FoundationOceanic Society How to Help Sea Turtles Survive According to the Sea Turtle Conservancy and the World Wildlife Fund, sea turtles face threats from overharvesting and poaching, global warming, ocean pollution, and the encroachment of human activity on their nesting sites. Although targeting these problems may seem like an overwhelming task, there are specific actions you can take to ensure the survival of sea turtles. Baby hawksbill turtle after being rescued. Jereme Thaxton/Getty Images Source Your Seafood Responsibly Sea turtles often become the bycatch of irresponsible fishing methods. Educate yourself on how your seafood was caught and support organizations that advocate for the sustainable catching of seafood. The Monterey Bay Aquariums Seafood Watch website and app allow you to look up specific types of seafood and determine if they were responsibly sourced. In addition, organizations like Too Rare to Wear also have information on products that have been made from turtle shells, like jewelry and souvenirs, which are often sold to tourists in tropical regions. Get Rid of Pollution Sailors from the USS Thorn use bolt cutters and knives to free the only surviving sea turtle in a group of four found tangled in some long-ago discarded netting, July 10, 2001 in the Mediterranean Sea. U.S. Navy / Getty Images Help make beaches safe for turtles and other marine animals by participating in cleanups to help remove trash from the beach. Doing so will also stop more trash from entering the oceans, reducing the chances that a turtle may become trapped or eat it. Many local groups organize such cleanups year-round, or you can organize a beach clean-up day with some friends. Cleaning up the beach may also help make that locations habitable for turtles again. After a 2-year beach cleanup in Miami that removed over 11 million pounds of trash from the environment, olive ridley turtle hatchlings were spotted making their way from the nest to the ocean, which had not occurred in decades. Previously, the turtles had been able to lay eggs on the beach but could not maneuver in the trash. Replace Disposable Plastic With Reusable Items Plastic bag at sea. These can be dangerous to sea turtles who mistake them for food, such as jellyfish. _548901005677/Moment Open/Getty Images You can help prevent trash from ever entering the ocean in the first place by recycling and reducing the amount of trash that you create. For some items, consider using their reusable counterparts, like shopping bags and water bottles to reduce your chances of polluting the beach. Plastic bags are especially troublesome, as sea turtles can mistake them for their favorite snack: jellyfish. You can also avoid other single-use items, like balloons during a birthday beach bash, which will likely end up in the ocean where they will be eaten by turtles and other wildlife. Keep Beaches Dark at Night WWF volunteers coax released baby green turtles that were found at a nest site the day before, to the waters edge with lights at Acyatan Beach on August 23, 2018 in Adana, Turkey. Chris McGrath / Getty Images Nesting turtles and hatchlings use the moons natural lighting as a guide. Instinctively, they follow the brightest direction to find their way to the water, but if they are disoriented by artificial lighting, they may wander inland and die of dehydration or predation. Avoid all forms of artificial light while at the beach at night, including flashlights, flash photography, video cameras, and fires on nesting beaches. If you do need lighting, try to avoid directly illuminating the beach, using a shade to minimize the amount of light shining in the area. If staying at a beachfront property, be sure to turn off all lights at night. If you do see disoriented baby turtles at night, do not take it upon yourself to move the turtles. Contact a nature conservancy organization or local authorities. Be Careful When Boating and Fishing A moving boat can seriously injure or kill a turtle, so stay alert if you are boating in the ocean. If you spot sea turtles in the water, stay at least 50 yards away. If they are close to your boat, put your engine on neutral or turn it off until the turtles swim away. Change your fishing location if you spot sea turtles nearby or they show interest in your bait. And remember to collect all of your fishing gear and supplies once youre done, especially fishing line, hooks, and nets. Don’t Disturb the Turtles An NPS volunteer helps Kemps ridley sea turtle hatchlings reach the water at South Padre Island National Seashore. Who knew volunteering could be so adorable?.  © qnr via Flickr Never pick up a hatchling. Though it may be tempting, doing so may frighten or disorient them. If you do want to watch one, attend a sea turtle watch hosted by an organization, which would allow you to observe the sea turtles without disturbing them. Do not catch a baby turtle in an aquarium or bucket of water. This will use up the energy they need to swim to the ocean after they emerge from their nest. Reduce Your Carbon Footprint Global warming can skew the gender ratios of sea turtles, as well as the distribution of predators and prey. Although climate change might seem like too big an issue to tackle, there are many steps you can personally take to reduce global warming. Adopt a Sea Turtle Support sea turtle conservation efforts by â€Å"adopting a sea turtle† or making a donation to a wildlife conservation program that monitors and helps satellite-tracked turtles. You can also â€Å"adopt a nest† during nesting season. Avoid Beach Activities at Night Try to avoid walking on the beach at night during the summer, as this may frighten nesting turtles back into the sea. To help make it easier for turtles to navigate the beach, you can also remove beach furniture and other equipment from the beach before the nighttime, as turtles may become caught in them or become disoriented. Help Spread Awareness There are many ways you can help make a positive change for sea turtles. One main way is through education. You can help educate your local neighborhood or school by giving presentations, and tell people about the cause during conversations. Sources â€Å"Adoption Programs.† Seaturtle.org, Seaturtle.org, www.seaturtle.org/adopt/.â€Å"Endangered Ocean: Sea Turtles.† Ocean Today, National Ocean Service, oceantoday.noaa.gov/endoceanseaturtles/.â€Å"Information About Sea Turtles, Their Habitats and Threats to Their Survival.† Conserveturtles.org, Sea Turtle Conservancy, conserveturtles.org/information-about-sea-turtles-their-habitats-and-threats-to-their-survival/.â€Å"Ways to Help.† Ways to Help the Sea Turtles, Nova Southeastern University, cnso.nova.edu/seaturtles/ways-to-help.html.â€Å"What Can You Do to Save Sea Turtles?† NOAA Fisheries, National Oceanic and Atmospheric Administration, 6 June 2016, www.fisheries.noaa.gov/feature-story/what-can-you-do-save-sea-turtles.â€Å"What Is the Difference Between Endangered and Threatened?† Wolf - Western Great Lakes, U.S. Fish Wildlife Service, Mar. 2003, www.fws.gov/midwest/wolf/esastatus/e-vs-t.htm.

A comparison of Dr. Martin Luther King Jrs Speeches Term Paper

A comparison of Dr. Martin Luther King Jrs Speeches - Term Paper Example This is where is inspiration derives from. The message of his more political writings, like the two items which are the focus of this paper, is less overtly Christian but the preacherly tone remains. It has been noted that Dr. King was a master of public speaking, and very conscious of the context in which he operated at all times. The unprecedented impact of the â€Å"I Have a Dream Speech† was partly due to its location and timing right at the end of a peaceful protest march of some 250,000 people at the heart of American democracy in Washington. The context meant that the speech was the finishing touch to the â€Å"dynamic spectacle†3 of the March, and the vision of this peaceful mass crowding around the Washington monument is the backdrop to this dramatic event. Martin Luther King was a leader, like many before him, who used large public gatherings and theatrical shows of strength to build consensus among his followers and to create an impression on those who were against him. He makes this explicit in his speech when he says â€Å"So we have come here today to dramatize a shameful condition.† His role in the rallies was as the public face of a mass movem ent, and the mouthpiece for generations of people whose protest had been crushed. The first feature of Dr. King’s leadership is, therefore, his eloquence and rhetorical skill with which he mesmerized his followers and made a tremendous impact on listeners throughout America. The â€Å"I Have a Dream† speech is aspirational and emotional, and it shows the style that Dr. King wished to adopt as a leader. The â€Å"Letter from Birmingham Jail† has some of the same styles, but it is much more concerned with the substance of his ideas and the detail of his  tactics as the leader of a political movement.  

Rosetta Stone Research Paper Example | Topics and Well Written Essays - 750 words

Rosetta Stone - Research Paper Example One of the key features about the Rosetta stone is its name. The name is currently commonly confused with one of the quickest growing educational blogs. The blog was named after the rock since it serves the same role the Rosetta stone played for archeologists and the world, which was the deciphering of the hieroglyphs. Jean-Franà §ois Champollion was the archeologist who was able to decipher the meaning of the hieroglyphs. Champollion had a good understanding of the Greek language and had expansive knowledge and comprehension of Coptic. With an understanding of Coptic script and Greek, Champollion was able to decipher the hieroglyphs. Another interesting aspect about the Rosetta stone is its naming. The rock, which is believed to be made of granodiorite, is named after the town in which it was discovered. However, the Town was not known as Rosetta but rather is historically and geographically known as Rashid. However, the English translation of Rashid is Rosetta. Conventionally, the importance of the Rosetta stone, other than its contribution to the deciphering the hieroglyphs in 1822 is still not clearly known. However, several propositions of its roles have been from the translation of the hieroglyphs. The rock was uncovered by Napoleon’s soldiers when they were digging foundations in el-Rashid, which is commonly referred to as Rosetta The Rosetta stone is believed to have been issued in 196 BC in Memphis, Egypt. The stone was developed as a decree on behalf of King Ptolemy V. The stone is believed to have been written in three scripts for it to be easily read by priests, government officials and rulers of Egypt. Presumably, each of these groups used a different script in their literature. The current level of knowledge of deciphering argues that the stele was erected to assert the beginning of a new reign; a divine cult (Sandborn & Sandborn 110). The stone is one of the few historical

Pricing Strategies Essay Example for Free

Pricing Strategies Essay When designing a marketing plan each and every component is of prime importance. The marketing plan basically consists of four components or as we call them, the four P’s. The product, price, packaging and the place all combined together can make the product successful. They are all interdependent. The Segway is a new invention in the market and is the first of its kind product. Products of this sort are priced high because it is not long before competitors enter the market and take away the profit share for the firm. Pricing is important because it helps position the product in the minds of the consumers; it forms an image which helps attract the target market. If the product is overpriced than the target market will not purchase it and the expected sales level will not be achieved, the same will happen if it is underpriced. The main issue with the pricing of Segway was that the product was catering to a different sector and this sector could not afford to spend so much on the piece of transportation. The price at $4500 was considered to high for a product such as this (PistonHeads. com, n. d). One of the reasons for the failure of Segway in the early years was the price that the company was charging. Customers did not see why the product was priced so high and the utility that they would gain out of it. The market that the product was catering to is the people who walk to work; they either do it to get the exercise or don’t have money to spend on taxi fare. For those who want to exercise, buying the Segway would be useless as the whole point of exercise would be lost and for the others, the product was too expensive a buy. Also, initially when the product was launched, the market for such a technological product was at its initial stages. The concept did not exist and people did not get used to idea. Today when gas prices are rising, people would consider this option of transportation. The sales in recent times have been growing as people can not afford to put gas in their cars. From this we can conclude one thing and that is, when purchasing an item there are many external factors that influence the customers decision. People are getting used to the idea of spending this amount as they realize that maintenance of a car would cost them the same amount. (Whiteman, 2008) The marketing strategy that I would have adopted would have been different, assuming that it did not cost much to product the product. I would have priced the product high but not this high; initially it would have been around the $3000 margin but after a few months this would have come down and more versions of the same product would have been introduced. Also, the best way to market this product was to let the target market demonstrate it and like every other vehicle, take it for a test drive. Once people use it they would realize the ease of use that the Segway would give them. This is an invention and the customers don’t realize its need until or unless they have I in their lives, just like the microwave oven or the cell phone.

John Quincy Adams Essay -- Biography Biographies

John Quincy Adams John Quincy Adams was the only son of a president to become president. He had an impressive political background that began at the age of fourteen. He was an intelligent and industrious individual. He was a man of strong character and high principles. By all account, his presidency should have been a huge success, yet it wasn't. John Quincy Adams' presidency was frustrating and judged a failure because of the scandal, attached to his election, the pettiness of his political rivals, and his strong character. John Quincy Adams was born on July 1767, in Braintree Massachusetts. His parents were John and Abigail Adams. "Quincy, had every advantage as a youngster. At the time of his birth, his father was an increasingly admired and prospering lawyer, and his mother Abigail Smith Adams, was the daughter of an esteemed minister, whose wife's family combined two prestigious and influential lines, the Nortons and the Quincys. Accompanying his father on diplomatic missions in Europe, young John Quincy Adams received a splendid education at private schools in Paris, Leiden, and Amsterdam, early developing his penchant for omnivorous reading." He was able to speak several languages. At the age of fourteen, he was asked to serve as secretary and translator to Francis Dana, the first US ambassador to Russia. "Despite his age, young Adams was a valuable aid to the consul; he enjoyed Russia and the exposure to diplomatic circles." He later returned to the United States and attended Harvard. "He graduated in two years and entered the law offices of Theophilus Parsons in Newburyport, Massachusetts. Passing the bar in 1790, he set up practice in Boston." In 1794 John began his long political career. George Washington appo... ...r the country realized his important contribution. " I should of been one of the greatest benefactors of my country.... But the connective power of mind was not conferred upon me but by my Maker, and I have not improved the scanty portions of His gifts as I might and ought to have done." His presidency was judged a failure due in a large part to the presidential scandal he seemed unable to overcome. His rivals were responsible for keeping it alive in everyone's minds. They never let the public forget his "Corrupt Bargain" with Clay. They also doomed almost every piece of important legislation he had tried to pass. Adams' own integrity allowed his rivals free reign. His own high standards about refusing to abuse his office resulted in his rivals retaining their positions of power. The scandal, political rivals, and his own integrity doomed his presidency to failure.

Monogamy in Marriage

Western cultures generally believe that monogamy in marriage tends to protect women. Societies such as Saudi Arabia that practice polygamy, however maintain that allowing a man to have more than one wife is a more equitable way of organizing relationships. Notions of family and marriage change from culture to culture. One cultural approach to family practiced in some parts of Middle East is polygamy.However, Just like in the United States sometimes culturally permissible is not always condoned. Women having a career in Saudi Arabia is limited, woman marry to have children and to have companionship. More popular for a man to have many wives, they feel then they know the child is theirs. Where if a woman takes more than one husband, there is, the question is whom the father of her child is. Some believe that a man in that country is Just being given a license to satisfy their lust.Where woman have a loyalty to one man they marry. The parents of many daughters request when they arrange marriages that the husband not take more than one wife, before the permission to marry is given. The first wife detests the husband taking a second wife creates Jealousy, and if the man takes more than ne wife that they treat them equally. The second wife will remove herself from the house if she does not feel she is treated equally or with kindness.Same sex marriages moved to the toretront last month As gay marriages are now against the law in every state, the Massachusetts ruling has generated fierce opposition. Lawmakers pledge to strengthen their states law prohibiting same sex marriages interracial marriage has strong public support, and no successful politician or prominent public fgure is in favor of outlawing such unions. Some Senators and representatives proposed a constitutional amendment specifying, Marriage in the United States shall consist only Offa union of a man and a woman.Another interpretation of family and gender roles are being evaluated in a study of children o f same sex parents. The raising ofa two year old, the boy was offered three different toys, two different. The two year old selected the baseball mitt and the truck instead of a doll and a small stuffed pony fgure dressed in pink. Two mothers are raising the boy. That has heterosexual couples as friends. So the boy has male role models around him at times. This study showed he was the typical, â€Å"boys will be boys†.

Ho Chi Minh Puppeteer

Ho Chi Minh: Puppet or Leader? United States presidents from Harry Truman to Richard Nixon were wrong to think that Ho Chi Minh and his followers were â€Å"puppets† to the Soviet Union or Chinese Communist. Many policies the Presidents made throughout the war proved that they never tried to see Ho Chi Minh as anything else but communist and were convinced that they had to do everything and anything to stop him from gaining any control over the country of Vietnam.The Vietnam War, specifically the United States aid to France, agreements at the Geneva Conference, and the election of 1956, are prime examples of how far American Presidential Administrations went to exclude themselves from their own Constitution to give themselves a blank check and continuous, unnecessary escalation for war. When I look at Communism I view it as a dictatorship, someone more or less trying to control the people of the country they have control over by putting fear in the eyes of the citizens and not allowing them to live a peaceful, independent life.With that said, yes, Ho claimed to be a Communist but I truly feel that his sole goal was to conquer the independence of the country of Vietnam from forces trying to control it and give it back to his people, basically saying that Ho was a nationalist and communism was simply the most effective way to carry out his tasks. He followed the way of what the Trung Sisters wanted Vietnam to be and did everything in his power to give the â€Å"What it is to be Vietnamese† outlook to his people. The United States would view his ideology as only communism, arguing that nationalism was just a maneuver.United States involvement in Vietnam occurred within and because of the larger context of the Cold War between the United States and the Soviet Union. Immediately after World War II, tensions between the United States and USSR escalated. Ho needed the help from the Soviet Union to follow out his goals for Vietnam. He obviously was not th eir puppet; the Soviet Union helped fund the war for the Vietminh with supplies and ammunition but half the time they made empty promises of what they would do to help.Truman feared that if Ho were to win the war, with his ties to the Soviet Union, he would establish a â€Å"puppet† state and the Soviets would ultimately control Vietnamese affairs. (New World Encyclopedia) The Vietminh were not very militarily effective in the beginning of the war and only really harassed the French troops. China gained control over the northern borders which allowed unlimited support in terms of weapons and supplies to the Vietminh which transformed itself into a conventional army between two armies equipped with modern weapons supplied by the United States and the Soviet Union. 29) The idea of communist domination in Southeast Asia was all the United States needed to support France in containing communism. Gaining help from USSR and China was all Ho could do to regain Vietnamese independenc e. He was looking for the bigger picture and if letters from him would have been answered then the thought process of him and a communist puppet would have never existed, nor would the assumption of the domino theory.It was completely and utterly wrong, immature, foolish, and rude for President Truman to ignore the many letters Ho Chi Minh sent to him in 1945. How as the president of the most powerful country in the world just get handed letters over and over and continuously set them aside and allowed them to go unnoticed. Ho Chi Minh wrote eight letters to President Truman reminding him of the self-determination promises of the Atlantic Charter. He even sent one to the United Nations. Zinn) Within one of the letters that Ho Chi Minh sent he offered a deep-water port in Cam Ranh Bay to be used as a military port, but still the letters were ignored. For years, Ho had tried to court the United States to support him against the French, including supplying the U. S. with military intel ligence about the Japanese during World War II. Whatever hopes Ho had for securing American assistance died in anticommunist paranoia. (20) The communism is not a disease; it’s not like if you kiss someone communist you therefore become communist.This unfortunately is the ridiculous theory that Eisenhower came up with about countries trickling from one communist country to surrounding countries, to next thing having the entire world plagued with communism. After the fall of Dien Bien Phu in 1954, Eisenhower gave a speech that would become a famous and important outline of United States Cold War policy. Eisenhower stated that the United States needed to contain the USSR at all locations for its neighbors to not become Communist. The theory was coined the domino theory.The Nationalist government of China fell to the Communist forces of Mao Zedong and this started to put the United States into deep paranoia and fear that Communists would take over the world and might even be plo tting secret operations in the United States. The U. S. policy makers began to see Vietnam as extremely important. If Vietnam was to be a united nation with Ho Chi Minh as its leader and become a communist country then in logic to the domino theory all of Indochina would fall and maybe even Southeast Asian countries to communism.I don’t believe that the small country of Vietnam, who was just trying to gain recognition as an independent country had that much power over its surrounding countries or even of the entire world. The popularity of Ho Chi Minh and the Vietminh in both Northern and Southern Vietnam had U. S. leaders in fear that the free elections promised at the Geneva Conference to occur in 1956, would result in a unified, Communist Vietnam. (SparkNotes Editors) After WWII, President Truman set up, what I think, was a fair plan to stop colonialism throughout the world.In his State of the Union speech in October 1945, he stated that he believed 1) in the eventual retu rn of sovereign rights and self-government to all peoples who have been deprived of them by force, 2) that all peoples who are prepared for self-government should be permitted to choose their own form of government by their own freely expressed choice, without interference from any foreign source, 3) the United States will refuse to recognize any government imposed upon any nation by the force of any foreign power. (Pamphlet No. , PILLARS OF PEACE) These are just some of the points within the twelve stated. Unfortunately, none of these points were actually followed by the President, himself, or the United States. These points were supposed to end colonialism throughout the world after World War II, but when France asked the United States for help to continue their control and reign over Indochina, President Truman went very willing. Fear of communism was in his eyes and with the help of the USSR to Vietnam he didn’t believe that there was any other way.In May 1950, President Truman announced his decision to supply $15 million in military assistance to Indochina, but realistically just to French troops, to fight the Vietminh. (29) In order for France to fight this war without it looking like it was to gain control over a colony that they have already been fighting for, they defined it as a fight against Communism instead of a colonial war. Ho hated the French for what they had done to his country, but also hated the elite Vietnamese who enriched themselves at the expense of the poor peasants.The Vietnamese people were broken under French rule both prior to WWII and after. Truman in one week sent an abundance of supplies to the French and continued to do so for the next four years. Throughout the aids exceeding number of ammunition, weapons, tanks and other supplies were sent to both the French and Vietminh from the US and USSR and China. This resulted in the battle of Dienbienphu. In 1954, the French planned on overtaking the outpost of Dienbienphu in th e mountains of northern Vietnam. Their idea was to take post in the center on these mountains and lure the Vietminh in.The Vietminh saw this strategy a mile away. They moved 40, 000 troops up into the mountains and conquered this territory. Even though there were more Vietnamese casualties than French, they had military brilliance and were more willing to a higher death toll then their enemies. (SparkNotes Editors) The victory over the French at Dienbienphu had demonstrated the triumph of Ho’s nationalism. (46) And the United States would later learn that no matter what is handed to the Vietminh they were going to fight to the death for the independence of their country.I believe and have also heard and even read that if the election of 1956 had been held that possibly eighty percent of the population would have voted for the Communist Ho Chi Minh as their leader rather than Chief of State Bao Dai. In April 1954, the world's powers had met at Geneva to discuss Vietnam. Many a rguments can be presented for the escalation of the war. One reason is the failure of the United States to adhere to provisions in the Final Declaration of the Geneva Conference on the Problem of Restoring Peace in Indo-China. In July 1954, it was decided to divide the country in two at the 17th parallel.Bao Dai was to lead the south and Ho Chi Minh the north. The meeting also decided that in 1956 there would be an election in both the north and south to decide who would rule the whole country. The election would be supervised by neutral countries. This election did not take place and the split had become permanent by 1956. Ho Chi Minh was very liked by a great majority of the people in both North and South Vietnam and Boa Dai was just a puppet to the United States to carry out their commands and also was controlled very much by the corrupt madman Ngo Dinh Diem. Simkin) The United States and Diem refused to allow the 1956 elections to happen. Diem stated that it would only be a mean ingful election on the condition that it was absolutely free. No communist was going to be democratically elected if the US had anything to say about it. All not allowing this election did was set the course of escalation to the war further in motion. I do not understand why we even needed to get involved. As Americans we believe in the right to vote and free election, that is exactly what Ho Chi Minh wanted but was denied by us, a democratic country. (rationalrevolution. et) The Vietnam was an unnecessary war because of the way America handled it. The countries or nations involved had nothing to with the United States and we were supposed to take a neutral role. When we didn’t stay neutral the USSR and China stepped in and also helped. In America’s eyes that was only to spread communism, but truthfully we were no better and had every opportunity to stop this war and not allow it to escalate as it did with our help. â€Å"Vietnamese history is the history of defense b y outsiders and resistance to occupation when outsiders were temporarily successful. †References: VietnamWar. et, â€Å"Educational, Entertainment, and Research Material Relevant to the Study of the Vietnam War† http://www. vietnamwar. net Simkin, John (BA, MA, MPhil) â€Å"Vietnam War† http://www. spartacus. schoolnet. co. uk/vietnam. html SparkNotes Editors. â€Å"SparkNote on The Vietnam War (1945–1975). † SparkNotes. com. SparkNotes LLC. 2005. Web. 28 Oct. 2010. Pamphlet No. 4, PILLARS OF PEACE. â€Å"PRESIDENT TRUMAN'S NAVY DAY ADDRESS: An excerpt dealing with Four Military Tasks and the Fundamentals of Foreign Policy, October 27, 1945. † pages 136 and 137, Published by the Book Department, Army Information School, Carlisle Barracks, Pa. May 1946 http://www. ibiblio. org/pha/policy/post-war/451027a. html rationalrevolution. net, â€Å"The American involvement in Vietnam† http://rationalrevolution. net/war/american_involvement_in_v ietnam. htm, 2003 – 2007. Web. 20 Oct. 2007. Zinn, Howard. â€Å"The Impossible Victory: Vietnam excerpted from a People's History of the United States† http://www. thirdworldtraveler. com/Zinn/Vietnam_PeoplesHx. html New World Encyclopedia â€Å"Indochina_War_(1946-54)† Creative Commons Attribution/Share-Alike License. http://www. newworldencyclopedia. org/entry/Indochina_War_%281946-54%29. 2009. Web. 1 Dec. 2007

A Google HR Chief Shares The Secrets to Getting Promoted

A Google HR Chief Shares The Secrets to Getting Promoted While there’s no one set way to guarantee you’ll get promoted, there are a few strategies that seem to work much better than others- even across a range of industries. Here are a former Google HR chief’s top 5  tips. 1. Get constant feedbackDon’t be a pest, but do constantly ask your boss what you would need to demonstrate to her to advance. Or, even more subtly, what she values most in a truly trusted employee. Then do that. Exactly that. Get in the habit of naturally, casually asking for feedback after meetings or presentations (â€Å"How’d that go?† â€Å"Anything I could have improved?†). Check in and ask periodically what skills you should be accumulating or developing.2.  Be the office problem solverThe first thing you need to do to be in good standing for a promotion is to earn the trust and confidence of your boss and the company at large. Do this by assessing, first and foremost, your boss’s biggest crisis or concer n, and set about solving it for them. Once you prove that you can listen carefully and pick out the most important priority and square it away, you’ll be well on your way.3.  Think in the long termYou should always be thinking three to five moves ahead, both of your colleagues and your boss. Make yourself a 5, 10, 25 year plan and start to map your progress to meeting your longest term goals- now. This way, you will continually generate new opportunities for yourself. Invest in your skills and career- even in unorthodox or sideways ventures. You never know when you’ll hit the magic alchemy to catapult yourself to the top.4. ASK!You’ll very rarely get a promotion if you don’t assert yourself as wanting one. This is particularly a problem for women, who nominate themselves far less frequently for advancement. Regardless of who is doing the promoting- your boss or a committee who hardly knows you or your work- be sure to put your name in every chance you g et. And ask your boss to help support you in moving forward.5.  Have a strong sense of realityIf you’re facing a ceiling- glass or any other kind, accept reality and figure out a smarter move. Say your boss’s job is the logical next step for you in your career path; if she’s not going anywhere, neither are you. Consider lateral moves to different departments, or even different companies, to give yourself the room to grow. If you’re not being recognized in a way you know you should be, move on. Always be willing to accept a difficult reality and pivot yourself to a solution.

How to Become a Nursing Assistant

How to Become a Nursing Assistant If you’re looking to start a career in the healthcare industry, you have lots of options. Patient care! Tech! Administration! The entire field is growing, and with it grows the demand for qualified health care professionals. But no matter how many new jobs open up in the trendiest areas, there will always be a huge demand for the â€Å"evergreen† medical jobs: for doctors, nurses, and medical staff who work on the front lines, helping patients. If you think you’d like to be one of these front-line healthcare staffers, working as part of a patient care team, then becoming a certified nursing assistant (CNA) just might be the right path for you. What Does a Nursing Assistant Do?CNAs work directly with patients under the direction of physicians and nurses, providing basic care. CNAs work virtually anywhere there are healthcare facilities, including hospitals, rehabilitation centers, nursing homes, and doctors’ offices. CNAs may work with a variety of patients during a shift, or they may have a more one-on-one relationship with a smaller group of patients. CNAs are often a liaison for the patient, making sure that they have everything they need or working with a team of other medical professionals to ensure that a patient is receiving a particular level of care.A CNA’s tasks may include:Assisting patients with everyday tasks like eating, bathing, and dressingTaking vital signsHelping to prepare patients for surgeryChecking and emptying cathetersMaking beds and cleaning patient roomsSetting up medical equipmentAdministering prescribed medicationAssisting physicians and nurses with medical proceduresObserve and record patient status and changesNursing assistants are responsible for meeting the most basic needs of patients, and for providing a high level of personal care.What Skills Do Nursing Assistants Have?Because nursing assistants are one of the primary caregivers for their patients, they need to have very strong skills and beds ide manner.Patient Care SkillsIn addition to the medical know-how necessary to do the job, nursing assistants also need to have strong customer care and service skills. The nursing assistant will be working with a range of patients, and potentially interacting with families as well, so it’s important to have a calm, caring, and understanding professional game face.Attention to DetailIf things are missed, it can have serious consequences for a patient. Nursing assistants needs to have an eagle eye for detail, and a passion for making sure everything is done correctly and on time, whether it’s administering medication or feeding a patient her meals.Communication SkillsNursing assistants need to be able to communicate with a number of different people: patients, other staff members, and patient families. Being able to understand what’s going on, and communicate to others as necessary, is essential.Teamwork SkillsNursing assistants are key members of a patient care team. That means being a lone wolf just won’t work in this job. It also means a nursing assistant has to be able to work well (and take orders when necessary) from other members of the healthcare team, all in the interest of the patient.Organizational SkillsBecause nursing assistants often spend the most time directly with patients, keeping everything moving along on schedule is key. Many nursing assistants are juggling a number of patients at a time, so keeping patients and information organized is key so that there are no mistakes disruptions to care.What Education Do Nursing Assistants Need?At a minimum, nursing assistants typically need a high school diploma (or equivalent). Beyond that, they will need to complete a Nursing Assistant course from an accredited school, which typically lasts from 4 to 16 weeks.Once you have your Nursing Assistant program diploma, you’ll need to be certified by your own state. Requirements vary by state, so be sure to see what’s required in your state if you’re interested in pursuing this path. Many states also require you to pass a certification exam before you can become a practicing CNA.How Much Do Nursing Assistants Get Paid?According to the U.S. Bureau of Labor Statistics, medical assistants make a median salary of $26,590 per year, or $12.78 per hour, depending on location and experience. Many nursing assistants also go on to other, more advanced nursing or patient care roles as they gain more experience.What’s the Outlook for Nursing Assistants?This is definitely a promising field! The U.S. Bureau of Labor Statistics predicts that the demand for nursing assistants will increase by 17% by 2024. That is much faster than average, compared to all other careers. Caring, compassionate professionals who can provide high-quality patient care will always be in high demand.If you’re considering going into the healthcare field, and are ready for the challenges of providing hands-on care, t hen this could be the right choice for your career. Good luck!

Mobile computing Research Paper Example | Topics and Well Written Essays - 1500 words

Mobile computing - Research Paper Example In the present day world, the requirement of being interconnected even while being mobile has become a daily necessity. Majority of the underlying objectives of the prevailing businesses can only be achieved through use of wireless networks Businesses require a fast, in-time communication system for succeeding. Communicational delays could result in clients’ dissatisfaction, lost opportunities due to in-time decision making requirements, huge financial losses and sales reductions. The healthcare organization require internetworked machinery, internetworked data storage and reporting, interdepartmental alerts and messages, online access to patients past history at point of care i.e. in operation theaters, etc., access to medicine library in order to be aware of possible side-affects contradicting with patients medical history before giving out prescriptions, keep updated research repositories (Jessop, 2011). Mobile computing offers a solution to all areas of human computer inte raction that requires instantaneous access or retrieval of data through use of Internet (global networked environment) or Intranet (local networked environment) at possibly everywhere worldwide or within an organization. 2. What is Mobile Computing? Mobile computing refers to the computing environment that is created as a result of the joint collaboration of cellular technology, portable and smart devices, wireless Local Area Networks (LANs) and satellite services providing universal access to information round the clock. Unlike the traditional mode of access to Internet or Intranet through a fixed point of access, mobile computing enables mobility to users i.e. the users need not be connected to fixed network positions in order to acquire or communicate information. Rather the task can be carried out even while the user is entitled to unrestricted mobility (Imielinski & Korth, 1996). In some cases the data would be stored on public or proprietary servers to be retrieved through mob ile computers e.g. through Internet, while in other cases the mobile devices may provide data themselves e.g. through smartphones and cards (Bernard & Miller, 2011). 3. Essentials for Mobile Computing In order for achieving a mobile computing environment, there are some basic configuration requirements (Zimmerman, 2009). 3.1. High Portability and Computation One of the essential requirements for mobile computing is the need that the devices used in the environment are light weight and small enough to ensure portability (Forman & Zahorjan, 1994). Instead of big heavy mobile devices, small, lightweight units, offering to be used as high computational devices are better alternatives. 3.2. Low Power Consumption Besides the requirements of fast, lightweight computing devices (laptops, mobile phones, tablets, etc.) there is an additional requirement of the devices to be low on power consumption in order to survive in the mobile computing environment (Forman & Zahorjan, 1994). This has bec ome a rather standardized requirement in the mobile computing world. 3.3. Internet Connectivity Another basic requirement for mobile computing is having a connection to the Internet. Whenever the device is required to have an Internet access, the mobile computing device must have at least a built-in wireless network adapter, also called as WiFi card for accessing the Internet. 3.4. Durability Another requirement of devices to survive the mobile computing environment is the fact that the devices must be operable in highly varying scenarios as mobile computing is supposed to be done anywhere and everywhere. An example is Panasonics ToughBook which was designed to survive the most

Business Strategy in Global Environment Assignment

Business Strategy in Global Environment - Assignment Example The use of principles that simplify, reduce, and prescribe is an enduring feature of writings on business strategy. The writings of von Clausewitz and de Jomini outline a continuum between descriptive and prescriptive approaches to strategy. The Canadian management scholar Henry Mintzberg uses this distinction in Strategy Safari: A Guided Tour Through the Wilds of Strategic Management (1998), written with Bruce Ahlstrand and Joseph Lampel. 10. The configuration school, which views strategy as a process of transforming the organisation -- it describes the relative stability of strategy, interrupted by occasional and dramatic leaps to new ones. "Mintzberg and his colleagues classify the voluminous writings on management strategy into 10 different "schools." The first three of these, in order of their emergence, include the design school (mainly associated with Professor Ken Andrews and the Harvard Business School), the planning school, and the position school (of which Harvard's Michael Porter is the best-known exponent). These schools are analytical and prescriptive. For example, H. Igor Ansoff's Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion (1965), the classic planning text, is full of complex flow diagrams. For those with the planning mind-set, strategy is formulated through a controlled, conscious, explicit process conducted by the CEO (and a group of planners) in a top-down, formal fashion and emerges fully formed from this process ready for implementation. " (David K. Hurst) However, this classic planning approach to strategy suffered a deathblow in the 1970s when

Case about International Commercial Arbitration Essay

Case about International Commercial Arbitration - Essay Example In the case of CalCo and IndCo, while disputes arose between them, CalCo filed a request for arbitration with ICC claiming various defaults and damages due to breaching contracts before attempting to resolve disputes inter alia. When IndCo filed suit in Mumbai High Court seeking inter alia with CalCo before the arbitration proceeding to be done and argued the contract was invalid or incapable of being performed the claimant filed a claim with California Federal Court to compel arbitration proceedings. IndCo responded saying that American court should wait until Mumbai court decides on the case and the contract has violated US antitrust laws. IndCo was still on the argument that the case is not arbitrable. According to the ‘arbitrational clause’ that both IndCo and CalCo agreed upon, each party has to appoint one arbitrator and the third one shall be appointed by Indian Chamber of Commerce, but this was not considered by ICC. Even though ICC tribunal decided that the case has close connection with Indian law and hence the contract is valid and awarded the claimant $ 2,000,000, the primary claims of IndCo that it is not arbitrable as according to their clause that an arbitration can be done only when both parties are unable to solve by negotiation, and secondly the appointment of arbitrators is not according to what both parties had agreed upon can be considered to be valid but this was not so considered by ICC. According to Article 10 of ICC (2008), â€Å"In the absence of such a joint nomination and where all parties are unable to agree to a method for the constitution of the Arbitral Tribunal, the Court may appoint each member of the Arbitral Tribunal and shall designate one of them to act as chairman. In such case, the Court shall be at liberty to choose any person it regards as suitable to act as arbitrator, applying Article 9 when it considers this appropriate† (p. 9).

Erich Maria Remarque and the Nature of War Essay Example for Free

Erich Maria Remarque and the Nature of War Essay Unlike truly historical works emphasizing the human side of war, for example, Cornelius Ryan’s The Longest Day or A Bridge Too Far, in which the author provides highly detailed accounts of historical events through the eyes of participants leading to an objective treatment and analysis of those events, Erich Maria Remarque’s All Quiet on the Western Front is a novelization of the experience of German soldiers in World War I. Remarque thus follows a literary line which includes William Shakespeare’s Henry V, Stephen Crane’s The Red Badge of Courage, and Leo Tolstoy’s War and Peace and extends through cinematic efforts such as â€Å"The Big Red One† and â€Å"The Hurt Locker†, which utilize historical context in order to examine the transformative nature of war on those most intimately involved. Each work examines a central theme, e.g., patriotism, cowardice, social change, brotherhood, etc., interwoven with and supported by details of various wars. The particular details chosen by the authors, with the possible exception of Tolstoy who seemingly left nothing out of his opus, are those lending support to that central theme. Thus, to understand the process used by Remarque in making his choice of which details of World War I to include in All Quiet on the Western Front, one must first ascertain his thesis and its origin. Referring to the biographical notes following the novel, we learn that Remarque â€Å"was himself in combat during World War I, and was wounded five times, the last time very severely (Remarque, 1928, p. 297).† That during the time of his service Remarque was near the age of his protagonist, Paul Baumer, suggests an autobiographical nature to the novel and lends credence to the story that no second hand account could provide. Yet Remarque does not take the opportunity to provide closure to his experience or to provide a set of objective conclusions to the war. Drawing again from the biographical notes, Remarque possessed â€Å"intense determination to concentrate in his fiction upon the worst horrors of the age, war and inhumanity (Remarque, 1928, p. 297)†. Three major themes can be found within All Quiet on the Western Front combining to support Remarque’s ideology – the legitimacy of statehood, the futility of war, and the dehumanizing effects of war. Given his experiences and his viewpoint, what details did Remarque expound upon and to what purpose? In a discussion  among the soldiers as to the origins of the war, they openly question the authority by which war was declared. When Tjaden asks how wars begin, Albert answers, â€Å"Mostly by one country badly offending another (Remarque, 1928, p. 205).† Yet it is this notion of country which perplexes the most. In Europe’s past, wars were fought over disputes between smaller nation states by order and to the benefit of local rulers. This was clearly not the case in World War I, a fact not lost on the soldiers: â€Å"But what I would like to know,† says Albert, â€Å"is whether there would have been a war if the Kaiser had said No.† â€Å"I’m sure there would,† I (Paul) interject, â€Å"he was against it from the first (Remarque, 1928, p. 203).† What the soldiers had not yet come to terms with was the rampant nationalism that had swept Europe. Rising from the Industrial Revolution, nurtured by the Atlantic revolutions, and spurred by the globalization of trade, Europeans of smaller states set aside their notions of subjects under a common ruling dynasty to a sense of unity among peoples bound by blood, customs and culture. â€Å"All of this encouraged political and cultural leaders to articulate an appealing of their particular nations and ensured a growing circle of people receptive to such ideas. Thus the idea of â€Å"nation† was constructed or even invented, but it was often presented as an awakening of older linguistic or cultural identities (Strayer, 2011, p. 797).† Such were the notions the young schoolboys received from their schoolmaster Kantorek who spoke of country and honor before shepherding them to their enlistment. Yet, when those identities failed to adequately address the cultures affected, as in Austria-Hungary, nationalism failed to suppress dissent. With the assassination of Archduke Franz Ferdinand, heir to the Austrian throne, by a Serbian nationalist, the system of rigid alliances established among the emerging nations plunged the world into war (Strayer, 2011, p. 979). After further reflection, the soldiers began to understand how they came to be in a war whose causes could not be satisfactorily explained by patriotism alone: â€Å"State and home-country, there’s a big difference.† (Kat) â€Å"But they go together,† insists Kropp, â€Å"Without the State there wouldn’t be a home country (Remarque, 1928, p. 205).† Remarque addresses the futility of war in various ways. He describes the effects of the material  advantages of the Allies throughout the war, particularly following the entrance of American forces, foretelling defeat for Germany in a war of attrition: â€Å"Our lines are falling back. There are too many fresh English and American regiments over there. There’s too much corned beef and white wheaten bread. There are too many new guns. Too many aeroplanes. But we are emaciated and starved. Our food is bad and mixed with so much substitute stuff it makes us ill†¦..Our artillery is fired out, it has too few shells and the barrels are so worn that they shoot uncertainly and scatter so widely as even to fall on ourselves (Remarque, 1928, p. 280).† Most tellingly, Remarque condemns the madness of trench warfare which â€Å"resulted in enormous casualties while gaining or losing only a few yards of muddy, blood-soaked ground (Strayer, 2011, p. 982).† Paul’s Company engages in a protracted, vicious trench battle in Chapter Six in which they are first driven back in retreat, regain the lost ground after an hour to eat, and push forward into the French trenches before realizing their new position is untenable. â€Å"The fight ceases. We lose touch with the enemy. We cannot stay here long but must retire under cover of our artillery to our own position (Remarque, 1928, p. 117).† In the end, it was everything ventured, nothing gained. The senseless loss of life on both sides and the indifference to the carnage is highlighted in his description of the battlefield itself. â€Å"The days are hot and the dead lie unburied. We cannot fetch them all in, if we did we should not know what to do with them. The shells wil l bury them (Remarque, 1928, pp. 125-126).† Lastly, Remarque relentlessly stresses the dehumanization of the soldiers throughout the course of the war. In his forward, Remarque makes his purpose for writing All Quiet on the Western Front clear: â€Å"It will try to simply tell of a generation of men who, even though they may have escaped shells, were destroyed by the war (Remarque, 1928, p. i).† The first step in the process comes with the realization that those shaping their future have done so with an agenda of their own. In speaking of Kantorek the schoolmaster and Corporal Himmelstoss, Paul reflects, â€Å"For us lads of eighteen they ought to have been mediators and guides to the world of maturity, the world of work, of duty, of culture, of progress – to the future†¦the idea of authority, which they represented, was associated in our  minds with a greater insight and a more humane wisdom. But the first death we saw shattered this belief (Remarque, 1928, p. 12).† The second phase in the downward spiral is presented as the desensitization of the individual. Remarque portrays this through the soldier’s continued acceptance of the squalor of their condition. Through poor rations, living in mud filled trenches, and being in constant fear for their lives from regular shelling associated with trench warfare and from the use of a deadly new weapon, mustard gas, Paul and his comrades develop a detached persona which shields them from their hideous reality: â€Å"Just as we turn into animals when we go up to the line, because it is the only thing which brings us through safely, so we turn into wags and loafer when we are resting†¦We want to live at any price so we cannot burden ourselves with feelings which, though they might be ornamental enough in peacetime, would be out of place here (Remarque, 1928, pp. 138-139).† A third phase lies in the objectification of the soldier by others. Remarque best accomplishes this in his portrayal of medical treatment for the wounded. Early on, he establishes this premise through the death of Franz Kemmerich. A lack of supplies has denied him morphine to reduce his suffering. The higher than expected casualty count has begun to turn doctors into processors of human flesh: â€Å"One operation after another since five-o’clock this morning. You know, today alone there have been sixteen deaths – yours is the seventeenth. There will probably be twenty altogether (Remarque, 1928, p. 32).† Kemmerich’s body is quickly processed: â€Å"We must take him away at once, we want the bed. Outside they are lying on the floor (Remarque, 1928, p. 32).† As the war drags on and casualties mount, the individual casualty becomes less a patient and more a number. Following an injury, Paul enters the hospital to learn of the latest advance in wartime triage: â€Å"A little room at the corner of the building. Whoever is about to kick the bucket is put in there. There are two beds in it. It is generally called the Dying Room. They don’t have much work to do afterwards. It is more convenient, too, because it lies right beside the lift to the mortuary (Remarque, 1928, p. 257).† Through his experience in the hospital, Paul comes to a stark realization, and Remarque drives home his point: â€Å"A man cannot realize that above such shattered bodies there are still human faces in which life goes its daily round. And this is only one hospital,  one single station; there are hundreds of thousands in Germany, hundreds of thousands in France, hundreds of thousands in Russia. How senseless is anything that can ever be written, done, or thought, when such things are possible. It must be all lies and of no account when the culture of a thousand years could not prevent this stream of blood being poured out, these torture-chambers in their hundreds of thousands. A hospital alone shows what war is (Remarque, 1928, p. 263).† The ultimate phase is the transition of the soldier from object to invisibility. Paul’s death, and the â€Å"matter if fact† manner in which Remarque presents it, stands in stark contrast to the official report of the day – â€Å"All quiet on the Western front. (Remarque, 1928, p. 296).† The fate of a man has been subordinated to the fate of a nation without the nation realizing his sacrifice. Throughout All Quiet on the Western Front, Erich Maria Remarque selects his details of World War I to support his themes decrying nationalism, the meaningless state of war, and the disintegration of the human spirit through the pursuit of warfare. No mention is made of specific battles or individual acts of heroism. The lack of specificity adds to the tone of the general, unyielding nature of war. Heroism, writ with a capital â€Å"H†, is a concept not to be found in Remarque’s world of war. In presenting his details of World War I, Remarque remains unyielding in his portrait of the destruction of the human condition on the altar of national pride. REFERENCES Remarque, E. M. (1928). All quiet on the western front. Ballantine Books. Strayer, R. W. (2011). Ways of the world; a brief global history with sources, volume 2: Since 1500. 7th edition: Bedford/St. Martins.

Is LEED a Worthwhile Investment for Today’s Environmentally Savvy Devel

Is LEED a Worthwhile Investment for Today’s Environmentally Savvy Developer? What is Wrong with the Environment It should not be a surprise to anyone that landfills around the world are filling up. The North American lifestyle is one to which the majority of the undeveloped world aspires. Such a lifestyle is, however, completely unsustainable, today, in terms of greenhouse gas emissions, non-renewable resource consumption, and non-biodegradable waste production, let alone in the future as other countries become developed. As some of the second and third world nations such as China and India quickly jump toward production levels that match those of the developed world this epidemic is destined to worsen. Thus, many different groups have stepped in to develop plans and programs to curb the destruction of our wonderful planet. One of these programs that focus specifically on the construction industry is the Leadership in Energy and Environmental Design Green Building Rating System (LEED). This program is designed to create awareness and try to decrease the environmental degradation created from c onstruction and demolition. When and How Did LEED begin? This program was designed in 1998 by a government funded organization called the United States Green Building Council. This program was created to generate incentive for environmentally friendly contractors and architects to continue pursuing the implementation of environmentally friendly building practices. Soon, that guide became the leading green construction guide in the United States. As commonly occurs when an idea gains acceptance in the American market, there soon became a demand for a Canadian version of that same guide. The American guide was adopted and aug... ...r Toxic Substances and Disease Registry, Benzene, found on April 12, 2007, http://www.atsdr.cdc.gov/mhmi/mmg3.html †¢ http://oce.ncran.gc.ca/newbuildings.cbip.cfm †¢ Canadian Green Building Council, LEED Certified Projects in Canada – Complete Listing, Retrieved April 7, 2007, http://www.cagbc.org/uploads/LEED_Certified_Projects_in_Canada_Updated_070226.p df †¢ Dauncey, Guy. LEEDing the Way; Alternatives Journal, Nov/Dec2004, Vol. 30 Issue 5 http://web.ebscohost.com.login.ezproxy.library.ualberta.ca/ehost/pdf?vid=5&hid=19&sid =323f957c-9796-40e2-a7cd-8a3a5bf34e6f%40sessionmgr2 †¢ Recycle Steel.com http://www.recycle-steel.org/PDFs/2005Graphs.pdf †¢ Terri Meyer Boake, Caroline Prochazka. LEED: A Primer, 2007 from Academic Search Premier †¢ Mark Gorgolewski. â€Å"The Implications of Reuse and Recycling for the Design of Steel Buildings† from Academic Search Premier

14-19 Work Related Learning

Key words: Student voice, democratic participation, egalitarianism, meritocracy, commodification, consumerism, post-modernism. 1 Every Child Matters ? In 2003, the Government published the green paper ‘Every Child Matters’ (ECM); this was published alongside the Climbie report (2003). The ECM (2003) emphasis’s four key themes: supporting families and careers, child protection, multi-agency collaboration, and ensuring that the people working with children are valued, rewarded and trained.The Every Child Matters (2003) green paper also identified five outcomes that are most important to children and young people: being healthy, staying safe, enjoying and achieving, making a positive contribution and achieving economic well-being. These five outcomes are universal ambitions for every child and young person, whatever their background or circumstances.Following wide consultation with children's services, parents, children and young people, the Government published Ever y Child Matters: the Next Steps in November 2004, and passed the Children Act (2004), providing the basis for developing more effective and accessible services focused around the needs of children, young people and families.The recently formed DCSF (Department for Children, Schools and Families) echo’s the points made in ECM (2004) and seeks to ensure that all children and young people stay healthy and safe, secure an excellent education and the highest possible standards of achievement, enjoy their childhood, make a positive contribution to society and the economy, have lives full of opportunity, free from the effects of poverty. These outcomes are mutually reinforcing.For example, children and young people learn and thrive when they are healthy, safe and engaged. The DCSF also aim to raise educational standards so that more children and young people reach expected levels, lifting more children out of poverty and re-engaging disaffected young people. This is particularly app licable to my practice as the socio-economic circumstances of most of my students disadvantage them. Most of my students live in Camborne, Pool, Redruth and Hayle.These are widely recognized as deprived areas regarding economic opportunities, high number of single parent households, low employment prospects, and the majority of employment being minimum waged, relatively insecure, part time, seasonal or flexi time. (SDRC 2004). This relates back to ECM (2003) in that this seems to be applied in context of the geographic and demographic circumstances of children and young people.For example, a student from a poor single parent household in a deprived area with high crime rates who participates in underage smoking and drinking may be majority behaviour or the ‘norm’ in certain subcultures in Camborne, Redruth, Pool and Hayle but would attract more attention and concern in a more affluent area where this was not the ‘norm’. 2 We Could be Left Behind In every de cade children are maturing physically earlier than before resulting in a constant shortening of childhood in a biological and social sense. This has a converse repercussive effect involving the constant lengthening of childhood in an educational sense. Cunningham 2006) This is reflected in the proposals in the DfE (Johnson 2007) report Raising Expectations: staying in education and training post-16 are highlighting the need to continue study for 14-19 year olds and by 2015 the school leaving age will be increased to 18 years of age. The reasons the government have given for such policies being implemented are illustrated by the secretary of education; Johnson (2007:3) when he said ‘ the undeniable truth is that if a young person continues their education post 16 they are more likely to achieve valuable qualifications, earn more and lead happier, healthier lives’.A seeming contradiction to Johnsons (2007) policy of staying in education longer and its benefits have been r esearched by Walker and Zhu (2003:145) who asserted that ‘there is no evidence that raising the minimum school leaving age made people who have not intended to leave at the minimum age raise their educational standard. This is consistent with the view that education raises productivity and not with the view that productive people get more educated’Johnsons (2007) statement seems concerned with happiness, health and wealth. The Universal Declaration of Human Rights (UDHR 1948) has wider reaching concerns. The UDHR (1948) states in Article 26 that ‘education shall be directed to the full development of the human personality and to the strengthening of respect for human right and fundamental freedoms. It shall promote understanding, tolerance and friendship among nations, racial or religious groups for the maintenance of peace’.However, Johnson (2007:18) goes on to explain ‘we have a duty to prepare all young people for the labour market’ as †˜the world economy is developing at an ever more rapid pace. If we do not act now we could be left behind’. So its seems that it is not just for the benefit of our children’s wellbeing that Johnson encourages the parents of the youth of today to continue in education and so ‘achieving valuable qualifications, earn more and lead happier healthier lives’ (Johnson 2007:3) but more to do with deeper issues of ‘the world economy’s development and the UKs position of power within it’.In the same report Johnson (2007) quotes research carried out by the National Institute for Social and Economic Research (NISER) that reinforces the idea that when individuals achieve higher levels of skill and qualification, businesses and the economy benefit. This is compelling evidence that increasing the educative stock of human capital raises productivity at the macro economic level. In relation to literacy for example, a study by Coulombe Trembley and Marc hard (2004) found that if a countries literacy score increases by 1% relative to the inter national average a 2. % relative rise in labour productivity and a 1. 5% rise in GDP per year can be expected. 3 Surf’s up This emphasis on cultural superficiality, fragmentary sensations and disposability offers wide implications and questions; not least ‘what is postmodernism? Postmodernism itself is a much disputed term that has occupied much recent debate about contemporary culture since the early 1980s. In its simplest sense it refers generally to the phase of 20th century Western culture including the products of the age of mass television since the mid 1950s.More often, though, it is applied to a cultural condition prevailing in the advanced capitalist societies since the 1960s, characterized by a ‘superabundance of disconnected images and styles most noticeably in television, advertising, commercial design, and pop video’ (Baudrillard 1998:72) In my practice I notice that these media have a profound impact on defining student’s social standing and identity within their peer group. In my role as a lecturer I observe that the students are encouraged through media and peer pressure to consume.Children’s identities centre prolifically on brand names and icons (mobile phones and hoodies) which help to fulfil their aspirations to obtain products which make statements about who they are. The latest fashions all contribute to the identity of the youth of today where a distinct subculture and language exist involving Xboxes, ipods, beebo, Bluetooth, myspace, chavs, hoodies, emos, skaters and goths. I ensure that I participate and involve such subcultural language within my practice when explaining tasks, demonstrating skills or providing metaphorical illustrations.Whatever postmodernism is and however the term evades definition, what the intellectual highbrows have been lecturing on postmodernism are soon to become extinct by their own doing. The postmodernist wave of consumer students have climbed the ladder and are nipping at the heels of the old school who created them like Doctor Frankenstein who is dispatched by his creation. This wave of postmodernist students could also be seen as in a vast ocean of modernity where far from the shore one can see the formation of a wave.As the wave builds in popularity it slowly approaches the shore, the crest breaks; postmodernity is born. As we stand and watch, it slips beneath itself, down into the ocean, and there in time it becomes ‘the modern’, dissolved and replaced by yet another breaking new wave. Paradoxically the new wave will emerge in a significantly disposable, shifting, fragmentary postmodern society with expectations of structured, quantifiable, standardised educative processes.One of the latest waves to begin its postmodernist journey towards the shore before slipping back into modernism and the norm is the Qualification and Credit Framework (QCF) announcement in January 2008 by the Qualifications and Curriculum Authority (QCA) who have â€Å"allowed commercial companies the ability to award nationally accredited qualifications to employees, for the first time Network Rail, Flybe and McDonald’s all achieve the standards set by QCA for awarding accredited qualifications, enabling them to assess, track and recognise work-place learning† (QCA 2008) McQualifications This links to Ritzers (2000) notion of the McDonaldisation of education, where education is based on the premise of efficiency, calculability, and predictability and is partially governed by non-human technology. This perspective is rooted in both Fordian principles of mass production, mechanisation and assembly lines (Ling 1991) and Weberian (1968) principles regarding the growth of formal rational systems with its emphasis on the rules and regulations of large social structures.Ritzer (2000:2) applies this process of McDonaldisation not only to ‘restaurants but also to work, health care, travel, leisure, dieting, politics, the family, and virtually every aspect of society’; including, of course, education. This could be illustrated with the OFSTED standardisation of observations and grading, league tables, units of competence, knowledge requirements etcetera.For example, Young (1961) asserts that in a meritocracy, all citizens have the opportunity to be recognized and advanced in proportion to their abilities and accomplishments. The ideal of meritocracy has become controversial because of its association with the use of tests of intellectual ability, such as the Scholastic Aptitude Test, to regulate admissions to elite colleges and universities. It could be argued that an individual's performance on these tests reflects their social class and family environment more than ability.Maybe this is what Chomsky (1989) would label a necessary illusion. One that allows the system to keep on running with the support o f its members even if massive disparities and inequalities exist. Supporting a system that does not support you as an individual is a typical hegemonic regime of truth; a discourse that the society accepts and makes function as true (Foucault 1980:131). Excellence in Schools (DFEE 1997) and Meeting the Challenge (DFEE1998) were ntroduced as the Governments educational policies and marked the change from centralised control to educational intervention where direct involvement and partnerships with parents, schools, Local Authorities and businesses recognised them as stakeholders in an attempt to improve standards in schools and to find ‘radical and innovative solutions’ (Blair 1998:1 cited in Meeting the Challenge 1998) to problems of underachievement. Reference List Baudrillard, J. (1998) The Consumer Society: Myths and Structures. London. Sage. Children Act (2004). London. HMSO. Chomsky, N. (1989) Necessary Illusions.London. Pluto Press Climbie Inquiry: Report of an In quiry by Lord Laming (2003). London. HMSO. Coulombe,S. Trembley, F. and Marchard, S. (2004) Literacy scores, human capital and growth, across 14 OECD countries. OECD. Canada. 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