Thursday, December 26, 2019

Essay about Nfl Globalization Strategy - 2052 Words

4/15/13 Globalization of the NFL The 2010 Superbowl achieved 106 million views making it at the time, the most watched American TV broadcast of all time. However, only a few million people watched the game outside the U.S. And when you compare the number of Superbowl viewers to the FIFA World Cup, which draws upwards of 700 million views globally, the Superbowl doesn’t seem so â€Å"super’’. The NFL has failed to develop an effective strategy in order to expand its market globally relative to MLB and the NBA. This report will discuss the various threats and opportunities that the NFL faces in the globalization of the sport, and evaluate strategic options in regard to these threats and opportunities. The Problem In order to†¦show more content†¦The issue of safety is one that is of growing concern in the U.S. The NFL is facing lawsuits from retired players with concussions and brain damage. Parents throughout the U.S. are becoming weary of letting their children play youth football fearing bodily harm and brain damage. While the NFL is spending millions of dollars on safety and brain research, the future appears unclear to many. Will the NFL have to adopt different rules in order to appease the public or current and retired players? Aside from the fact that the name football is used by the two sports, another issue is the fact that American football is a hybrid sport derived from soccer and rugby. Is football an insult to foreigners who enjoy either soccer or rugby? Football in the U.S. is known for the toughness and ruggedness of the players, however if you watch a game of rugby there are no crash helmets and massive body gear. If someone took elements from basketball and baseball and created another hybrid, many U.S. citizens would cry foul and brush off the sport and continue watching the real deal. Or is it that football just doesnt have enough differentiation from soccer and rugby? All of these sports play on a similarly designed fields, while rugby and football have a similar shaped ball that is tossed around by 11-15 players, the main difference is that the balls are thrown forward vs.Show MoreRelatedGlobalisation and the Coca-Cola Company1379 Words   |  6 PagesGlobalization and the Coca-Cola Company Introduction Today, Coca-Cola is one of most well-known brands in the world. This company has continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the world. With its push for global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca Cola’s business income is generated from non-US sources (Coca-ColaRead MoreGlobal Corporation Gatorade On The World Of Sports1748 Words   |  7 Pagesof whether they are published† (Alred 71). Soon after Gatorade signed a short term deal with the NFL team the Kanas City Chiefs the organization took off. â€Å"In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. A little more than 35 years later, the sports drink giant has agreed in principal to a record sports sponsorship deal totaling nearly $500 million. The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.† (RovellRead MoreGatorade And Its Effect On Society1692 Words   |  7 Pagesof whether they are published† (Alred 71). Soon after Gatorade signed a short term deal with the NFL team the Kanas City Chiefs the organization took off. â€Å"In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. A little more than 35 years later, the sports drink gia nt has agreed in principal to a record sports sponsorship deal totaling nearly $500 million. The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.† (RovellRead MoreMGMT 479 UNDER ARMOUR Powerpoint Group Essay1065 Words   |  5 PagesPerformance Indexes (2009-2010) ïÆ'“ ïÆ'“ ïÆ'‘ Strategic Posture ïÆ'“ ïÆ'“ ïÆ'‘ Mission – â€Å"To make all athletes better through passion, science, and the relentless pursuit of innovation† Objectives – Become â€Å"The athletic brand of this generation. And Next.† Current Strategies ïÆ'“ ïÆ'“ ïÆ'“ ïÆ'‘ Decline in footwear sales by 4.5% Increase in apparel sales by 32.3% Accessories by 28% Offensive tactics Outsourcing to lower manufacturing costs Competitive pricing. Current Polices ïÆ'“ ïÆ'“ Never too small to take on industry leadersRead MoreFixing The Game By Roger Martin2236 Words   |  9 Pagesstock-based compensation is the lack of the obvious data support. (Martine, p.g66) In our real life, we are the beneficiaries of globalization. As to achieve the long–run goal and make the company acquire the sustainable development, CEOs need more support from the shareholders. The strategies made by CEOs matters of the change of the stock price. When CEOs performs better strategies to make the company get out of the turndowns or step into powerful pattern further, the stock price will go up. The relationshipRead MoreThe Obesity Epidemic2270 Words   |  9 Pagesthat globally an increased intake of energy-dense foods that are high in fat and an increase in physical inactivity due to an increasingly sedentary nature of many forms of work, changing modes of transportation and increasing in urbanization and globalization. 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Globalization in terms of logistics means that more flow goes through more logistic clusters and in turn becomes more efficient and therefore is able to provide more transportation servicesRead MoreImpact Of Globalization On The World Of Today s World2976 Words   |  12 Pagesthe passenger aircraft that allow both information and people to move around the world instantly or at least at a fraction of the time information used to move, which in turn has created globalization itself and all of the consequences that come with it. Perhaps one of the most studied consequences of globalization is the motivations of and consequences of moving information and consumer goods around the world in terms of what it means for hegemonic powers, developing nations, cultural populationsRead MoreMarketing Analysis : Global Media Industry1927 Words   |  8 PagesChina. In the US, major players are concentrated in California and New York, while small companies are mainly focused on serving local and niche markets. (Hoovers Industry Research, 2015) Growth potential: positively correlated with Economy and Globalization The media industry is expected to grow in line with the overall GDP growth and with the introduction of new and innovative technologies to consume media resources. Accessing more international markets is one of the major drivers for the growthRead MoreHealth Disparity And Health Disparities2307 Words   |  10 Pagesseen globally in increased intake of energy-dense foods that are high in fat and an increase in physical inactivity due to an increasingly sedentary nature of many forms of work, changing modes of transportation and increasing in urbanization and globalization. The WHO, sees changes in dietary and physical inactivity patterns as a result of environmental and society changes that can be associated with the development and lack of supportive policies in sectors of: health, agriculture, transportation,

Wednesday, December 18, 2019

Italian Restaurant Business Plan - 5836 Words

Italian Restaurant Business Plan Marketing Executive Summary This business plan for The Pasta House Co. – Fenton (PHC) reflects the opportunity to purchase the assets and leasehold improvements of the restaurant currently operating as JD Drews. The current owner is interested in selling the operations, as the store is not doing the volume he thought it would and he would like to get out of this location and the debt service he has incurred. My goal is to submit this business plan to his bank in the event he is unable to make loan or rent payments and defaults on the loan. We will be a position to take over the SBA loan, and with additional funds added, convert this location to a profitable Pasta House Co. franchise restaurant. The†¦show more content†¦* Combine the corporate marketing strategies with my own to build volume quickly. * First year sales to hit between $1.5 and $2 million with 10% growth in first few years. * High Gross margins. * Maintain food and labor costs consistent with High Ridge. * Maintain and expand my outstanding reputation. * Remain a neighborhood family restaurant. * Be the first fine dining Italian Restaurant in Fenton (the fastest growing community in Missouri). 1.3 Keys to Success * The Pasta House Co. name and reputation is well known in the St. Louis area. The food served is voted a St. Louis favorite every year. * The products we serve are of the highest quality. We combine this quality with great service and atmosphere. We then add menu items that appeal to all ages of the family as well as single adults. * Current management staff and crew have a great deal of experience. * Location, Location, Location! Some people have named the intersection of Hwy 30 and 141 The Golden Circle. Fenton is the fastest growing community in the entire state of Missouri! * This shopping center location is three years old. Every spot in the center is filled and the main anchor is a Dierbergs grocery store, the highest quality grocery chain in the area. * This location offers private rooms on a reservation basis. I have developed the bulk food and catering large party’s concept at my other location and plan to promote it with the partyShow MoreRelate d1. Background This assignment examines the e-business strategies implemented in Strada Cafe – An900 Words   |  4 Pagesthe e-business strategies implemented in Strada Cafe – An Italian gourmet chain owned by Tragus group. Strada - A concept spawned in 2000 grew up to 30 odd chain restaurants before it changed hands, which was further expanded to nothing less than 55 restaurants. It grew up in a steady phase with the aim of establishing itself as a combination of ethnic Italian dining combined with the power of today’s technology. Tragus group ltd. established Strada as a chain of contemporary Italian restaurant servingRead MoreAcademia Barilla1071 Words   |  5 Pagesneed for growth. Situation analysis 3C Company ïÆ'   Barilla Largest Italian food company in the world. Best-selling pasta brand in the United States Strongest brand name in Italy. Dry pasta and several bakery categories in Italy. While also pasta sauces for the U.S. market. ïÆ'   Academia Barilla Feeling the limitation of growing the business with only pasta and sauce. Launched in 2004 to preserve, develop, and promote authentic Italian cuisine. Comprehensive concept included a culinary training centerRead MoreThe Great Italian Food Company Strategy769 Words   |  4 PagesGreat Italian Food Company (GIFC) is a family owned business. For the restaurant business to survive, it must give attention in providing high quality products and service, perform corporate social responsibility and integrity. The GIFC managers have understood that for the restaurant business to succeed, in the long run, must focus on integrity in relationships with customers, employees and business partners. The GIFC is an authentic Italian restaurant, so opening up other ethnic restaurants shouldRead MoreEvaluation Of A Student s Name1577 Words   |  7 PagesAnalysis Student’s Name Student ID Professor’s Name Course Title Date of Submission Abstract This research attempts to know whether the factors, restaurant types and the average price determines customer satisfaction in the full service restaurant chains .The variable types indicate whether the restaurant is an Italian restaurant or a seafood /steakhouse while the price indicates the average amount paid per person for dinner and drinks, minus tip. The customer diner overall satisfactionRead MoreBusiness Plan For A Restaurant And Bar Chain Business1090 Words   |  5 PagesHere i would like to open a restaurant and bar chain business so here is the following business plan 1 – Executive Summary The Executive Summary is the most important part of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competenciesRead MoreTrenton, Jersey, Nj Nightlife : Best Restaurants Bars992 Words   |  4 PagesTop Rated Trenton, NJ Nightlife: Best Restaurants Bars Meta Description: Trenton, New Jersey has great restaurants, bars, and other nightlife to choose from. Meta Keywords: Trenton bars, Trenton restaurants, Restaurants in Trenton, Bars in Trenton Trenton, New Jersey Knows How to Show Locals and Tourists a Good Time Trenton, New Jersey may not be the first place you think of when you think nightlife capital of the East Coast. It may not be, that is, unless you live there or have ever traveledRead MoreThe Current Stage Of A Restaurant1729 Words   |  7 Pages Company Background: The name of the business is Around the World. It is a one of a kind restaurant/buffet. It all started in late 2014 when Aimee Kustar and Cassie Pelletier came up with the idea of opening up a restaurant that had different themes within. It would appeal to people with different tastes and not make them always choose a different restaurant to find different types of food. There are no affiliates as of now, but that may be subject to change in the future. Right now, the currentRead MoreProgrammed and Non Programmed Decision Making977 Words   |  4 Pages1. Compare and contrast programmed and nonprogrammed decision-making in organizations and give two realistic business examples of each of these two types of decision-making. Programmed decision are decisions that have been made so many times in the past that managers have developed rules or guideline to be applied when certain situations are expected to occur. Programmed decision making is used when an inventory manager of mc Donalds decides to order beef patty stocks because the stocks areRead MoreMgt 401 Week 21447 Words   |  6 Pagestitle page! Business Model Comparison Team A – Kristen Taylor, Velma Mobley, Aaron Ford, Courtney Uchiyama July 8, 2013 MGT/401 Tricia Rosengarten Business Model Comparison Most small businesses require some outside funding. Not many entrepreneurs have enough personal capital to open and maintain funding for a business. To attract investors and attain partnerships, a business owner should consider a business model necessary. This paper will compare two restaurant businesses, identifyRead MoreCase Study Bon Appetit766 Words   |  4 PagesBon Appetit PLC I. Summary Bon Appetit plc is a chain of restaurants in the UK operated in up-market. Now the company is at a point where it can see no opportunities for expansion using internal recourses. That is why the Corporate Strategy department is looking for suitable acquisition either in UK or overseas. Among their possible takeover targets are Coffee Ground plc, Starlight plc and Marrio Ferrino. II. The problem Bon Appetit plc chooses a company to acquire with growth potential

Tuesday, December 10, 2019

Obligation and Rights of Selene-Free-Samples-Myassignmenthelp.com

Question: AdviseSelene about her Rights and Obligations under the Law of Contractin relation toTom, Zach, Villette and PerZazz. Answer: Gold Coast is the metropolitan area in Australia which is located south of Brisbane. It is well known for its sandy beaches and lots of wonderful things like Dreamland theme park. Apart from this, Gold Coast has leading communication systems. People in Gold coast have numerous number of communication systems. Gold coast has its own radio broadcasting system wholly owned by government of Australia. Earlier these radio stations were sponsored by hobbyists, news agencies, and entertainment services which were later became a government undertaking. Television broadcasting is also a major communication system in this city. It all started with two commercial broadcasting centres in Sydney and Melbourne followed by major cities like Gold Coast. Telephonic and mobile are common things in Gold Coast. As mobile phones play a vital role in day to day activities. If someone got lost in this city through the help of GPS (Global Positioning System), he can easily know the location. Walky talky (a wireless device used for short distance communication) is also used in beaches to ensure the security of people out there. In case someone is drowning others can inform life guards through this means. Internet access was firstly introduced in Australia in 1990s via AARNet. It all started with commercial dial up connection i.e. ISP (Internet Service Provider) and by the end of 2000s entire country was having this dial-up connection. Today number of latest technologies is there in Gold Coast through which internet access can be done. Coaxial cables, twisted cables, digital subscriber line (DSL), Integrated Services Digital Network (ISDN), fastest of all optical fiber and satellite Internet. Australian government has initiated Fiber to the Premises (FTTP) technology in 2009. It is a type of optical cable medium in which internet is provided directly to user from an internet service provider. It is the fastest technology in terms of cables. [Anonymous 2017] New ways to develop communication systems in Gold Coast are: National Broadband Network- It is based on Fiber to the home (FTTH). It is an open access network that aimed to provide about 1 gb/second to all businesses and households. Fifth Generation Spectrum (5G)- With the continuous innovation in communication field 5G will not only beat the internet speed but will also address reliability, cost, maintenance, congestion control, energy efficient etc. Security and privacy- In the growing world of data sharing over the network, security and privacy are the key issues. Cognitive and big data networks provides large amount of data processing generated by mobile phones, personal computers, network protocols, contextual information and many things. Processing and analyzing of this large volume of data is becoming a reality with cutting edge examination to comprehend the earth, to translate occasions, and to follow up on them. [Mirfenderesk 2009] Atomic Communications- This correspondence is creating perspective where nanomachines like phony cells are bestowed to perform encouraged exercises. Not in the least like standard correspondence systems which utilize electromagnetic waves, sub-nuclear trades utilize natural particles both as transporters and as information. The central focuses gave by this "nuclear" approach to manage correspondences is size, biocompatibility, and bio solidness. LiFi over WiFi network- There is very much lack of radio spectrum in Gold Coast. Visible light communication i.e. LiFi can be the up gradation to this. It avenues more data to the computer. The thought is that a LED can shift its power so rapidly the human eye can't see it, yet a photograph indicator can identify it. LiFi is presumably not appropriate for uplink associations because of the awkwardness of having a light source anticipating from your PC. But LiFi can increment vast amount of data. LiFi likewise has the preferred standpoint that it won't spill through dividers, guaranteeing a decent measure of security to the planned client. [Geisler Foster 1997] Transforming the Gold Coast city and achieving the title of smart city- All the latest technologies and innovations applied to the city will make it a smart city. Like automatically managing of street lights, automatic parking of vehicles, automatically searching of busy roads through advanced GPS, automatically talking of cellphone to your bus or automated driverless bus, ultimately knowing how much distance can be covered within minimum time. The greater part of this will require masses of remote interchanges and system administration obviously. [Rahkonen 2007] Remote broadband- Remote broadband in Australia is in all cases, with many point-to-point settled remote broadband providers serving broadband-poor common and nation locales, predominantly with Motorola Covering and WiMAX advancements. Artificial intelligence (AI) will play a vital role in the making of advance communication system. AI ultimately regenerates the human mind thinking. Gold Coast city needs this technology to fulfil the need of advance communication system. References https://en.wikipedia.org/wiki/Telecommunications_in_Australia Anonymous, ( 2017). TOP 10 COMMUNICATIONS TECHNOLOGY TRENDS IN 2017. Viewed 01 December 2017 from: https://www.comsoc.org/blog/top-10-communications-technology-trends-2017 Mirfenderesk, H., 2009. Flood emergency management decision support system on the Gold Coast, Australia.Australian Journal of Emergency Management, The,24(2), p.48. Foster, I., and Geisler, J., 1997. Managing multiple communication methods in high-performance networked computing systems.Journal of Parallel and Distributed Computing,40(1), pp.35-48. Rahkonen, J., 2007. Mapping media and communication research: Australia

Monday, December 2, 2019

Macbeth Essay Essay Example

Macbeth Essay Paper Macbeth: His Journey to the Dark Side Macbeth, by William Shakespeare, is one of the greatest Shakespearean tragedies written in the 18th century, a drama full of murder and revenge. By these mysterious prophecies of the three mystical witches, Macbeth is prompted to kill his dear ruler, and friend, Duncan, in order to seize the throne. This leads to ghosts, hallucinations, more murders, and other unnatural events, eventually resulting in the downfall of Macbeth. Macbeth develops and changes greatly, from a loyal, trustworthy person to corrupted and murderous man throughout the course of the play. Many factors affected the shaping of the character of Macbeth, including the witches prophecies and foil character, Banquo. This character shift caused by the witches prophecies and Banquo demonstrates how from supernatural powers to one of his closest friends, Macbeth is an easily affected person, which is leads to, and is the cause, of how significantly his character changes throughout the play. In the beginning of the play, Macbeth starts out as loyal and trustworthy person. To Duncan, he states, our uties / Are to your throne and state children and servants, / Which do but what they should, by doing everything / Safe toward your love and honor (Act 1 Scene 4, pg 10). Here Macbeth uses a literary device, analogy, where he compares the relationship between Duncan and himself to those of a child and father, or servant and master. We will write a custom essay sample on Macbeth Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macbeth Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macbeth Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He states how he believes that as a subject of King Duncan, he owes respect to Duncan like a child would to their father, or a servant to their master. He is expected to be loyal and serve the King, along with everyone else, and must treat Duncan with onor. This portrays how loyal Macbeth is to his king, and how he regards Duncan with dignity and respect. Macbeth calls Duncan cousin ( Act 1 Scene 4, pg 10) as well, representing how Macbeth and Duncan are close friends, like brothers. Knowing that Duncan is like a family to him, Macbeth hesitates greatly before murdering Duncan. Hes here in double trust: / First, as I am his kinsman and his subject, / Strong both against the deed; then, as his host, / Who should against his murderer shut the door, / Not bear the knife myself. Besides, this Duncan / Hath borne his aculties so meek, (Act 1 Scene 7, pg 15). This quote exhibits how Macbeth is Duncans subject and kinsman, therefore he must protect him, and save him from murder, rather than murder him himself, for Duncan had been such an humble leader, free of corruption. Although Macbeth had seen many deaths during the times of war and battle, he had always been faithful and true to his companions and rulers. Because of his natural dutiful state, Macbeth is hesitant about killing Duncan, for they had always been such close companions, and taking away his dear friends, and ulers life would mean that Macbeth must go against his own values and beliefs. This great hesitance displays Macbeths faithfulness and honesty towards Duncan, showing how a loyal, trustworthy person Macbeth is. As the play goes along, Macbeth gradually turns into a corrupted, murderous man. He begins to commit terrible deeds of murder in order to fulfill the witches auguries, including the murder of his beloved ruler. l go, and it is done. The bell invites me. / Hear it not, Duncan, for it is a the scene of Macbeth as he decides to go murder Duncan. It shows how murderous e has become, for he states that the murder is as good as done; that he is determined and has fully prepared to murder Duncan, as if it has already been done. All thats left is the actual murder. Macbeth states that the bell invites him, that the bell is telling him to do so, as well. This displays how Macbeth is hesitant, for he is stating that the bell is telling him to kill Duncan. That murdering Duncan was not his true intentions, but because the bell, representing the witches prophecies and his strong desire and ambition of becoming King, is inviting him and luring him to do so, e must complete his mission of murdering the King. Here we start to see the becoming of Macbeth as a corrupted, evil person. Going against his own belief of how a subject must treat his king with dignity and respect, Macbeth murders Duncan. This brutal action is the result of the prophecies from the witches, which turns Macbeth into a corrupted man, bringing Macbeths ambitious and selfish nature out. Because of the witches prophecies of All hail, Macbeth, that shalt be king hereafter (pg 6), Macbeth is fixated on the idea of becoming king, and decides to do hatever is necessary, even murder, to take over the throne. To demonstrate how brutal Macbeth had actually become, he starts committing murder again, this time his dear friend Banquo and his son, Fleance. He states Who wear our health but sickly in his life, / Which in his death were perfect So is he mine; and in such bloody distance / That every minute of his being thrusts / Against my nearst of life. (Act 3 Scene 1, pg 36-37) This quote shows how much Macbeth has come to loathe and despise Banquo, for as long as Banquo lives, he is in danger. Banquo had heard the rophecies of the witches, and, as one of his closest companion, knew much about Macbeth. Therefore, Macbeth believes that Banquo might put two and two together and fgure out that the one who murdered Duncan was Macbeth, which would put Macbeth in great risk. As Banquo was informed about Duncans murder in Act 2 Scene 3, he had vowed In the great hand of God I stand, and thence / Against the undivulged pretense I fight / Of treasonous malice. (Act 2 Scene 3); to go after and slay the murderer. Macbeth knows that Banquo would come after him if he fgures ut that Macbeth was the murder of Duncan, for Banquo is dependable and secure enough to stick to his own virtues and promises, unlike himself. Yet, Macbeth stating how much he hates Banquo is quite bizarre, for Banquo and Macbeth had been good friends toward the beginning of the story. Macbeth and Banquo together were loyal, righteous, and magnificent warriors. They seemed to work well together in the kings army, and seem to be friendly and confide each other. However, here in Act 3, Macbeth talks as if Banquo and himself were enemies from the start, detesting him o much that Macbeth states that itd be for the better good for him erased from this world. This all relates back to how hysterical in his actions and evil Macbeth has become, which is a result of the witches prophecies. For not only is he going against his own beliefs and ruler, but he is going against one of his dearest friends as well, changing him into an entirely different man. This overall demonstrates how Macbeth is an easily affected character. From mystical and paranormal features such as the witches prophecies to close, devoted friends such as Banquo, Macbeth is quickly eceived, which causes his major character shift throughout the story. Banquo, a foil of Macbeths character throughout the course of the play. Despite the fact that both Banquo and Macbeth had heard the witches eerie prophecies in Act 1 Scene 3, Banquo stayed serene, not believing in the prophecies, and let things flow naturally in life. oftentimes, to win us to our harm, / The instruments of darkness tell us truths, / Win us with honest trifles, to betrays / In deepest consequence. (Act 1 Scene 3). This quote portrays how Banquo is aware of the decivious ways of the witches and heir prophecies, and that he would not be easily fooled by them. On the other hand, Macbeth, overly fixated on the prophecies, is easily fooled by the prophecies, and takes action right away, causing everything to slowly break down, and eventually fall apart at the end, resulting in the downfall of Macbeth. They both started at the same point, but began to go in opposite directions. Banquo followed the better path, as Macbeth wandered into the dark side. Banquds calmness, in comparison, makes Macbeth seem even more urging and ambitious as well, wanting to become king right way by any means necessary; even if it meant murdering some of his dearest companions. Macbeth develops and changes greatly, from a loyal, trustworthy person to a corrupted and murderous man throughout the course of the play. This change of character of Macbeth, from good to evil, shapes the story of Macbeth, making it one of the well known Shakespearean plays of all time. In the beginning, Macbeth was a loyal and trustworthy subject, a brave general and a great friend. Yet, because of the witches prophecies, his character changes. Brutal murders came to being, causing verything to go wrong, and resulting in the downfall for Macbeth. Foil characters, such as Banquo, assist in the development of Macbeths character as well. This character shift caused by the witches prophecies and Banquo demonstrates how from mystical powers to one of his closest friends, Macbeth is an easily affected man, which leads to the cause of how outstandingly his character changes throughout the play. In the end, from a noble man, Macbeth had become a corrupted, murderous person, full of ambition, and had ended the lives of many good-hearted men for foolish reasons.