Avatar Based Marketing - Free Essay Example

Sample details Pages: 3 Words: 801 Downloads: 8 Date added: 2017/09/14 Category Advertising Essay Did you like this example? An online avatar is nothing but a representation of oneself in an online environment created so that the users can play the role of someone they wish to be or are inspired from. This basically allows users to live a second life online-a life which they have desired to lead. In this online world everything is created virtually by the avatars to replicate or even better the real world. There are acres of land, buildings and items which are sold and bought. There are even social groups and events taking place in this virtual world. The avatar is the most conspicuous online manifestation of people’s desire to try out alternative identities or project some private aspect of them. This experience of living through an alternative self is the most powerful thought in the virtual world. These more than a million â€Å"residents† are potentially a dream marketing venue for the marketers which are waiting to be explored and targeted. Using the online world’s own currency ‘Linden Dollars’ which is available at the virtual ATM’s, which is convertible to â€Å"real† money, marketers are targeting these â€Å"residents†. Don’t waste time! Our writers will create an original "Avatar Based Marketing" essay for you Create order But the question that is troubling the marketers is to whom will the marketing efforts target? Will it target the real life humans playing online avatar based games or will it target the avatars directly? As the real world human controls the real world wallet. But as has s are been seen the avatars represent a distinctly different consumer, one which is able to influence its creators purchase of real world products and also make it own real world purchases in the virtual world. A few examples of Selling to Avatars and in turn selling to Their Creators are: 1. Coke Studios is a teen oriented virtual world run by Coca-Cola in which users avatars interact and accumulate points through primarily music related activities. These points are used to buy furniture and accessories for your own studios. 2. â€Å"Second Life† residents run businesses that sell virtual products and services priced in Linden Dollars which are convertible to real life currency on various internet exchanges. 3. Wells Fargo bank operates a virtual world called Stagecoach Island, designed to educate teens about money matters through games and social activities. Avatar based virtual games online are a big hit with the people. Though often charged a monthly subscription to get the full experience of buying assets or selling virtual items that you have made, the operators or many of these virtual worlds recently have allowed people to join and explore these worlds for free. Though in most worlds avatars do not eat, sleep or use the bathroom. New emerging trends include being in serious relationships, adopting avatar children, to leading to real life marriages and even nasty disputes over property rights The Linden dollars earned while playing can then be exchanged for real world cash on various internet exchanges. Some avatar entrepreneurs, most notably fashion designers and land speculators have been so successful that their creators have quit real life jobs to focus on their virtual world business. Linden Lab says that more than 3000 people earn real world money from their second life business averaging $20000 a year while a few even generate six figure incomes in real world dollars. The growing overlap of virtual worlds and the real world suggests opportunities for creative real world marketers. There have been only a few instances of real world items being sold in the virtual world. In the Sims Online, McDonald’s installed virtual fast food kiosks, complete with automated employees working at the counter and able to serve up virtual burgers and fries to residents who made their selection from a clickable menu Levi’s have sold virtual jeans pricing them at a premium to the generic virtual jeans that avatars otherwise could purchase. While Nike sold virtual shoes that allowed wearers to run faster than other avatars. Organizations like Kellogg’s have also sponsored branded events in virtual world whereas in a non commercial sponsorship the American Cancer Society staged its ‘Relay for Life’ event in the virtual world. Despite pitfalls like technology constraints and also strong resistance to real world advertisements still exists in the virtual world. The importance of realization that each virtual world has a different culture and a marketer should understand a virtual world before he can target the avatars and their creators is to be done. There is also consumer concern regarding the privacy of the avatar data which poses serious challenges. But clearly this is a virtually unexplored marketing territory where a new set of consumers can be targeted. Finally, marketers should understand that as the realms of the real and the virtual worlds blur so does the need for newer strategizing emerges for being successful in the Virtual-World, the Second-Life of one and all.

Essay about Nfl Globalization Strategy - 2052 Words

4/15/13 Globalization of the NFL The 2010 Superbowl achieved 106 million views making it at the time, the most watched American TV broadcast of all time. However, only a few million people watched the game outside the U.S. And when you compare the number of Superbowl viewers to the FIFA World Cup, which draws upwards of 700 million views globally, the Superbowl doesn’t seem so â€Å"super’’. The NFL has failed to develop an effective strategy in order to expand its market globally relative to MLB and the NBA. This report will discuss the various threats and opportunities that the NFL faces in the globalization of the sport, and evaluate strategic options in regard to these threats and opportunities. The Problem In order to†¦show more content†¦The issue of safety is one that is of growing concern in the U.S. The NFL is facing lawsuits from retired players with concussions and brain damage. Parents throughout the U.S. are becoming weary of letting their children play youth football fearing bodily harm and brain damage. While the NFL is spending millions of dollars on safety and brain research, the future appears unclear to many. Will the NFL have to adopt different rules in order to appease the public or current and retired players? Aside from the fact that the name football is used by the two sports, another issue is the fact that American football is a hybrid sport derived from soccer and rugby. Is football an insult to foreigners who enjoy either soccer or rugby? Football in the U.S. is known for the toughness and ruggedness of the players, however if you watch a game of rugby there are no crash helmets and massive body gear. If someone took elements from basketball and baseball and created another hybrid, many U.S. citizens would cry foul and brush off the sport and continue watching the real deal. Or is it that football just doesnt have enough differentiation from soccer and rugby? All of these sports play on a similarly designed fields, while rugby and football have a similar shaped ball that is tossed around by 11-15 players, the main difference is that the balls are thrown forward vs.Show MoreRelatedGlobalisation and the Coca-Cola Company1379 Words   |  6 PagesGlobalization and the Coca-Cola Company Introduction Today, Coca-Cola is one of most well-known brands in the world. This company has continued to gain momentum and growth, capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the world. With its push for global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Currently, over 70% of Coca Cola’s business income is generated from non-US sources (Coca-ColaRead MoreGlobal Corporation Gatorade On The World Of Sports1748 Words   |  7 Pagesof whether they are published† (Alred 71). Soon after Gatorade signed a short term deal with the NFL team the Kanas City Chiefs the organization took off. â€Å"In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. A little more than 35 years later, the sports drink giant has agreed in principal to a record sports sponsorship deal totaling nearly $500 million. The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.† (RovellRead MoreGatorade And Its Effect On Society1692 Words   |  7 Pagesof whether they are published† (Alred 71). Soon after Gatorade signed a short term deal with the NFL team the Kanas City Chiefs the organization took off. â€Å"In 1968, Gatorade signed a deal with the NFL worth $25,000 a year. A little more than 35 years later, the sports drink gia nt has agreed in principal to a record sports sponsorship deal totaling nearly $500 million. The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.† (RovellRead MoreMGMT 479 UNDER ARMOUR Powerpoint Group Essay1065 Words   |  5 PagesPerformance Indexes (2009-2010) ïÆ'“ ïÆ'“ ïÆ'‘ Strategic Posture ïÆ'“ ïÆ'“ ïÆ'‘ Mission – â€Å"To make all athletes better through passion, science, and the relentless pursuit of innovation† Objectives – Become â€Å"The athletic brand of this generation. And Next.† Current Strategies ïÆ'“ ïÆ'“ ïÆ'“ ïÆ'‘ Decline in footwear sales by 4.5% Increase in apparel sales by 32.3% Accessories by 28% Offensive tactics Outsourcing to lower manufacturing costs Competitive pricing. Current Polices ïÆ'“ ïÆ'“ Never too small to take on industry leadersRead MoreFixing The Game By Roger Martin2236 Words   |  9 Pagesstock-based compensation is the lack of the obvious data support. (Martine, p.g66) In our real life, we are the beneficiaries of globalization. As to achieve the long–run goal and make the company acquire the sustainable development, CEOs need more support from the shareholders. The strategies made by CEOs matters of the change of the stock price. When CEOs performs better strategies to make the company get out of the turndowns or step into powerful pattern further, the stock price will go up. The relationshipRead MoreThe Obesity Epidemic2270 Words   |  9 Pagesthat globally an increased intake of energy-dense foods that are high in fat and an increase in physical inactivity due to an increasingly sedentary nature of many forms of work, changing modes of transportation and increasing in urbanization and globalization. The WHO, sees changes in dietary and physical i nactivity patterns are a result of environmental and society changes that can be associated with the development and lack of supportive policies in sectors of: health, agriculture, transportationRead MoreLogistics Clusters : Delivering Value And Driving Growth2730 Words   |  11 Pagesbook Logistics Clusters by Yossi Sheffi, he thoroughly explains the current developments of global logistics clusters due to businesses competing in a global market force. Globalization is the main means of why logistics clusters are such a key element in the development and advancement of the supply chain process. Globalization in terms of logistics means that more flow goes through more logistic clusters and in turn becomes more efficient and therefore is able to provide more transportation servicesRead MoreImpact Of Globalization On The World Of Today s World2976 Words   |  12 Pagesthe passenger aircraft that allow both information and people to move around the world instantly or at least at a fraction of the time information used to move, which in turn has created globalization itself and all of the consequences that come with it. Perhaps one of the most studied consequences of globalization is the motivations of and consequences of moving information and consumer goods around the world in terms of what it means for hegemonic powers, developing nations, cultural populationsRead MoreMarketing Analysis : Global Media Industry1927 Words   |  8 PagesChina. In the US, major players are concentrated in California and New York, while small companies are mainly focused on serving local and niche markets. (Hoovers Industry Research, 2015) Growth potential: positively correlated with Economy and Globalization The media industry is expected to grow in line with the overall GDP growth and with the introduction of new and innovative technologies to consume media resources. Accessing more international markets is one of the major drivers for the growthRead MoreHealth Disparity And Health Disparities2307 Words   |  10 Pagesseen globally in increased intake of energy-dense foods that are high in fat and an increase in physical inactivity due to an increasingly sedentary nature of many forms of work, changing modes of transportation and increasing in urbanization and globalization. The WHO, sees changes in dietary and physical inactivity patterns as a result of environmental and society changes that can be associated with the development and lack of supportive policies in sectors of: health, agriculture, transportation,

Italian Restaurant Business Plan - 5836 Words

Italian Restaurant Business Plan Marketing Executive Summary This business plan for The Pasta House Co. – Fenton (PHC) reflects the opportunity to purchase the assets and leasehold improvements of the restaurant currently operating as JD Drews. The current owner is interested in selling the operations, as the store is not doing the volume he thought it would and he would like to get out of this location and the debt service he has incurred. My goal is to submit this business plan to his bank in the event he is unable to make loan or rent payments and defaults on the loan. We will be a position to take over the SBA loan, and with additional funds added, convert this location to a profitable Pasta House Co. franchise restaurant. The†¦show more content†¦* Combine the corporate marketing strategies with my own to build volume quickly. * First year sales to hit between $1.5 and $2 million with 10% growth in first few years. * High Gross margins. * Maintain food and labor costs consistent with High Ridge. * Maintain and expand my outstanding reputation. * Remain a neighborhood family restaurant. * Be the first fine dining Italian Restaurant in Fenton (the fastest growing community in Missouri). 1.3 Keys to Success * The Pasta House Co. name and reputation is well known in the St. Louis area. The food served is voted a St. Louis favorite every year. * The products we serve are of the highest quality. We combine this quality with great service and atmosphere. We then add menu items that appeal to all ages of the family as well as single adults. * Current management staff and crew have a great deal of experience. * Location, Location, Location! Some people have named the intersection of Hwy 30 and 141 The Golden Circle. Fenton is the fastest growing community in the entire state of Missouri! * This shopping center location is three years old. Every spot in the center is filled and the main anchor is a Dierbergs grocery store, the highest quality grocery chain in the area. * This location offers private rooms on a reservation basis. I have developed the bulk food and catering large party’s concept at my other location and plan to promote it with the partyShow MoreRelate d1. Background This assignment examines the e-business strategies implemented in Strada Cafe – An900 Words   |  4 Pagesthe e-business strategies implemented in Strada Cafe – An Italian gourmet chain owned by Tragus group. Strada - A concept spawned in 2000 grew up to 30 odd chain restaurants before it changed hands, which was further expanded to nothing less than 55 restaurants. It grew up in a steady phase with the aim of establishing itself as a combination of ethnic Italian dining combined with the power of today’s technology. Tragus group ltd. established Strada as a chain of contemporary Italian restaurant servingRead MoreAcademia Barilla1071 Words   |  5 Pagesneed for growth. Situation analysis 3C Company ïÆ'   Barilla Largest Italian food company in the world. Best-selling pasta brand in the United States Strongest brand name in Italy. Dry pasta and several bakery categories in Italy. While also pasta sauces for the U.S. market. ïÆ'   Academia Barilla Feeling the limitation of growing the business with only pasta and sauce. Launched in 2004 to preserve, develop, and promote authentic Italian cuisine. Comprehensive concept included a culinary training centerRead MoreThe Great Italian Food Company Strategy769 Words   |  4 PagesGreat Italian Food Company (GIFC) is a family owned business. For the restaurant business to survive, it must give attention in providing high quality products and service, perform corporate social responsibility and integrity. The GIFC managers have understood that for the restaurant business to succeed, in the long run, must focus on integrity in relationships with customers, employees and business partners. The GIFC is an authentic Italian restaurant, so opening up other ethnic restaurants shouldRead MoreEvaluation Of A Student s Name1577 Words   |  7 PagesAnalysis Student’s Name Student ID Professor’s Name Course Title Date of Submission Abstract This research attempts to know whether the factors, restaurant types and the average price determines customer satisfaction in the full service restaurant chains .The variable types indicate whether the restaurant is an Italian restaurant or a seafood /steakhouse while the price indicates the average amount paid per person for dinner and drinks, minus tip. The customer diner overall satisfactionRead MoreBusiness Plan For A Restaurant And Bar Chain Business1090 Words   |  5 PagesHere i would like to open a restaurant and bar chain business so here is the following business plan 1 – Executive Summary The Executive Summary is the most important part of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competenciesRead MoreTrenton, Jersey, Nj Nightlife : Best Restaurants Bars992 Words   |  4 PagesTop Rated Trenton, NJ Nightlife: Best Restaurants Bars Meta Description: Trenton, New Jersey has great restaurants, bars, and other nightlife to choose from. Meta Keywords: Trenton bars, Trenton restaurants, Restaurants in Trenton, Bars in Trenton Trenton, New Jersey Knows How to Show Locals and Tourists a Good Time Trenton, New Jersey may not be the first place you think of when you think nightlife capital of the East Coast. It may not be, that is, unless you live there or have ever traveledRead MoreThe Current Stage Of A Restaurant1729 Words   |  7 Pages Company Background: The name of the business is Around the World. It is a one of a kind restaurant/buffet. It all started in late 2014 when Aimee Kustar and Cassie Pelletier came up with the idea of opening up a restaurant that had different themes within. It would appeal to people with different tastes and not make them always choose a different restaurant to find different types of food. There are no affiliates as of now, but that may be subject to change in the future. Right now, the currentRead MoreProgrammed and Non Programmed Decision Making977 Words   |  4 Pages1. Compare and contrast programmed and nonprogrammed decision-making in organizations and give two realistic business examples of each of these two types of decision-making. Programmed decision are decisions that have been made so many times in the past that managers have developed rules or guideline to be applied when certain situations are expected to occur. Programmed decision making is used when an inventory manager of mc Donalds decides to order beef patty stocks because the stocks areRead MoreMgt 401 Week 21447 Words   |  6 Pagestitle page! Business Model Comparison Team A – Kristen Taylor, Velma Mobley, Aaron Ford, Courtney Uchiyama July 8, 2013 MGT/401 Tricia Rosengarten Business Model Comparison Most small businesses require some outside funding. Not many entrepreneurs have enough personal capital to open and maintain funding for a business. To attract investors and attain partnerships, a business owner should consider a business model necessary. This paper will compare two restaurant businesses, identifyRead MoreCase Study Bon Appetit766 Words   |  4 PagesBon Appetit PLC I. Summary Bon Appetit plc is a chain of restaurants in the UK operated in up-market. Now the company is at a point where it can see no opportunities for expansion using internal recourses. That is why the Corporate Strategy department is looking for suitable acquisition either in UK or overseas. Among their possible takeover targets are Coffee Ground plc, Starlight plc and Marrio Ferrino. II. The problem Bon Appetit plc chooses a company to acquire with growth potential

Obligation and Rights of Selene-Free-Samples-Myassignmenthelp.com

Question: AdviseSelene about her Rights and Obligations under the Law of Contractin relation toTom, Zach, Villette and PerZazz. Answer: Gold Coast is the metropolitan area in Australia which is located south of Brisbane. It is well known for its sandy beaches and lots of wonderful things like Dreamland theme park. Apart from this, Gold Coast has leading communication systems. People in Gold coast have numerous number of communication systems. Gold coast has its own radio broadcasting system wholly owned by government of Australia. Earlier these radio stations were sponsored by hobbyists, news agencies, and entertainment services which were later became a government undertaking. Television broadcasting is also a major communication system in this city. It all started with two commercial broadcasting centres in Sydney and Melbourne followed by major cities like Gold Coast. Telephonic and mobile are common things in Gold Coast. As mobile phones play a vital role in day to day activities. If someone got lost in this city through the help of GPS (Global Positioning System), he can easily know the location. Walky talky (a wireless device used for short distance communication) is also used in beaches to ensure the security of people out there. In case someone is drowning others can inform life guards through this means. Internet access was firstly introduced in Australia in 1990s via AARNet. It all started with commercial dial up connection i.e. ISP (Internet Service Provider) and by the end of 2000s entire country was having this dial-up connection. Today number of latest technologies is there in Gold Coast through which internet access can be done. Coaxial cables, twisted cables, digital subscriber line (DSL), Integrated Services Digital Network (ISDN), fastest of all optical fiber and satellite Internet. Australian government has initiated Fiber to the Premises (FTTP) technology in 2009. It is a type of optical cable medium in which internet is provided directly to user from an internet service provider. It is the fastest technology in terms of cables. [Anonymous 2017] New ways to develop communication systems in Gold Coast are: National Broadband Network- It is based on Fiber to the home (FTTH). It is an open access network that aimed to provide about 1 gb/second to all businesses and households. Fifth Generation Spectrum (5G)- With the continuous innovation in communication field 5G will not only beat the internet speed but will also address reliability, cost, maintenance, congestion control, energy efficient etc. Security and privacy- In the growing world of data sharing over the network, security and privacy are the key issues. Cognitive and big data networks provides large amount of data processing generated by mobile phones, personal computers, network protocols, contextual information and many things. Processing and analyzing of this large volume of data is becoming a reality with cutting edge examination to comprehend the earth, to translate occasions, and to follow up on them. [Mirfenderesk 2009] Atomic Communications- This correspondence is creating perspective where nanomachines like phony cells are bestowed to perform encouraged exercises. Not in the least like standard correspondence systems which utilize electromagnetic waves, sub-nuclear trades utilize natural particles both as transporters and as information. The central focuses gave by this "nuclear" approach to manage correspondences is size, biocompatibility, and bio solidness. LiFi over WiFi network- There is very much lack of radio spectrum in Gold Coast. Visible light communication i.e. LiFi can be the up gradation to this. It avenues more data to the computer. The thought is that a LED can shift its power so rapidly the human eye can't see it, yet a photograph indicator can identify it. LiFi is presumably not appropriate for uplink associations because of the awkwardness of having a light source anticipating from your PC. But LiFi can increment vast amount of data. LiFi likewise has the preferred standpoint that it won't spill through dividers, guaranteeing a decent measure of security to the planned client. [Geisler Foster 1997] Transforming the Gold Coast city and achieving the title of smart city- All the latest technologies and innovations applied to the city will make it a smart city. Like automatically managing of street lights, automatic parking of vehicles, automatically searching of busy roads through advanced GPS, automatically talking of cellphone to your bus or automated driverless bus, ultimately knowing how much distance can be covered within minimum time. The greater part of this will require masses of remote interchanges and system administration obviously. [Rahkonen 2007] Remote broadband- Remote broadband in Australia is in all cases, with many point-to-point settled remote broadband providers serving broadband-poor common and nation locales, predominantly with Motorola Covering and WiMAX advancements. Artificial intelligence (AI) will play a vital role in the making of advance communication system. AI ultimately regenerates the human mind thinking. Gold Coast city needs this technology to fulfil the need of advance communication system. References https://en.wikipedia.org/wiki/Telecommunications_in_Australia Anonymous, ( 2017). TOP 10 COMMUNICATIONS TECHNOLOGY TRENDS IN 2017. Viewed 01 December 2017 from: https://www.comsoc.org/blog/top-10-communications-technology-trends-2017 Mirfenderesk, H., 2009. Flood emergency management decision support system on the Gold Coast, Australia.Australian Journal of Emergency Management, The,24(2), p.48. Foster, I., and Geisler, J., 1997. Managing multiple communication methods in high-performance networked computing systems.Journal of Parallel and Distributed Computing,40(1), pp.35-48. Rahkonen, J., 2007. Mapping media and communication research: Australia

Macbeth Essay Essay Example

Macbeth Essay Paper Macbeth: His Journey to the Dark Side Macbeth, by William Shakespeare, is one of the greatest Shakespearean tragedies written in the 18th century, a drama full of murder and revenge. By these mysterious prophecies of the three mystical witches, Macbeth is prompted to kill his dear ruler, and friend, Duncan, in order to seize the throne. This leads to ghosts, hallucinations, more murders, and other unnatural events, eventually resulting in the downfall of Macbeth. Macbeth develops and changes greatly, from a loyal, trustworthy person to corrupted and murderous man throughout the course of the play. Many factors affected the shaping of the character of Macbeth, including the witches prophecies and foil character, Banquo. This character shift caused by the witches prophecies and Banquo demonstrates how from supernatural powers to one of his closest friends, Macbeth is an easily affected person, which is leads to, and is the cause, of how significantly his character changes throughout the play. In the beginning of the play, Macbeth starts out as loyal and trustworthy person. To Duncan, he states, our uties / Are to your throne and state children and servants, / Which do but what they should, by doing everything / Safe toward your love and honor (Act 1 Scene 4, pg 10). Here Macbeth uses a literary device, analogy, where he compares the relationship between Duncan and himself to those of a child and father, or servant and master. We will write a custom essay sample on Macbeth Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macbeth Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macbeth Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He states how he believes that as a subject of King Duncan, he owes respect to Duncan like a child would to their father, or a servant to their master. He is expected to be loyal and serve the King, along with everyone else, and must treat Duncan with onor. This portrays how loyal Macbeth is to his king, and how he regards Duncan with dignity and respect. Macbeth calls Duncan cousin ( Act 1 Scene 4, pg 10) as well, representing how Macbeth and Duncan are close friends, like brothers. Knowing that Duncan is like a family to him, Macbeth hesitates greatly before murdering Duncan. Hes here in double trust: / First, as I am his kinsman and his subject, / Strong both against the deed; then, as his host, / Who should against his murderer shut the door, / Not bear the knife myself. Besides, this Duncan / Hath borne his aculties so meek, (Act 1 Scene 7, pg 15). This quote exhibits how Macbeth is Duncans subject and kinsman, therefore he must protect him, and save him from murder, rather than murder him himself, for Duncan had been such an humble leader, free of corruption. Although Macbeth had seen many deaths during the times of war and battle, he had always been faithful and true to his companions and rulers. Because of his natural dutiful state, Macbeth is hesitant about killing Duncan, for they had always been such close companions, and taking away his dear friends, and ulers life would mean that Macbeth must go against his own values and beliefs. This great hesitance displays Macbeths faithfulness and honesty towards Duncan, showing how a loyal, trustworthy person Macbeth is. As the play goes along, Macbeth gradually turns into a corrupted, murderous man. He begins to commit terrible deeds of murder in order to fulfill the witches auguries, including the murder of his beloved ruler. l go, and it is done. The bell invites me. / Hear it not, Duncan, for it is a the scene of Macbeth as he decides to go murder Duncan. It shows how murderous e has become, for he states that the murder is as good as done; that he is determined and has fully prepared to murder Duncan, as if it has already been done. All thats left is the actual murder. Macbeth states that the bell invites him, that the bell is telling him to do so, as well. This displays how Macbeth is hesitant, for he is stating that the bell is telling him to kill Duncan. That murdering Duncan was not his true intentions, but because the bell, representing the witches prophecies and his strong desire and ambition of becoming King, is inviting him and luring him to do so, e must complete his mission of murdering the King. Here we start to see the becoming of Macbeth as a corrupted, evil person. Going against his own belief of how a subject must treat his king with dignity and respect, Macbeth murders Duncan. This brutal action is the result of the prophecies from the witches, which turns Macbeth into a corrupted man, bringing Macbeths ambitious and selfish nature out. Because of the witches prophecies of All hail, Macbeth, that shalt be king hereafter (pg 6), Macbeth is fixated on the idea of becoming king, and decides to do hatever is necessary, even murder, to take over the throne. To demonstrate how brutal Macbeth had actually become, he starts committing murder again, this time his dear friend Banquo and his son, Fleance. He states Who wear our health but sickly in his life, / Which in his death were perfect So is he mine; and in such bloody distance / That every minute of his being thrusts / Against my nearst of life. (Act 3 Scene 1, pg 36-37) This quote shows how much Macbeth has come to loathe and despise Banquo, for as long as Banquo lives, he is in danger. Banquo had heard the rophecies of the witches, and, as one of his closest companion, knew much about Macbeth. Therefore, Macbeth believes that Banquo might put two and two together and fgure out that the one who murdered Duncan was Macbeth, which would put Macbeth in great risk. As Banquo was informed about Duncans murder in Act 2 Scene 3, he had vowed In the great hand of God I stand, and thence / Against the undivulged pretense I fight / Of treasonous malice. (Act 2 Scene 3); to go after and slay the murderer. Macbeth knows that Banquo would come after him if he fgures ut that Macbeth was the murder of Duncan, for Banquo is dependable and secure enough to stick to his own virtues and promises, unlike himself. Yet, Macbeth stating how much he hates Banquo is quite bizarre, for Banquo and Macbeth had been good friends toward the beginning of the story. Macbeth and Banquo together were loyal, righteous, and magnificent warriors. They seemed to work well together in the kings army, and seem to be friendly and confide each other. However, here in Act 3, Macbeth talks as if Banquo and himself were enemies from the start, detesting him o much that Macbeth states that itd be for the better good for him erased from this world. This all relates back to how hysterical in his actions and evil Macbeth has become, which is a result of the witches prophecies. For not only is he going against his own beliefs and ruler, but he is going against one of his dearest friends as well, changing him into an entirely different man. This overall demonstrates how Macbeth is an easily affected character. From mystical and paranormal features such as the witches prophecies to close, devoted friends such as Banquo, Macbeth is quickly eceived, which causes his major character shift throughout the story. Banquo, a foil of Macbeths character throughout the course of the play. Despite the fact that both Banquo and Macbeth had heard the witches eerie prophecies in Act 1 Scene 3, Banquo stayed serene, not believing in the prophecies, and let things flow naturally in life. oftentimes, to win us to our harm, / The instruments of darkness tell us truths, / Win us with honest trifles, to betrays / In deepest consequence. (Act 1 Scene 3). This quote portrays how Banquo is aware of the decivious ways of the witches and heir prophecies, and that he would not be easily fooled by them. On the other hand, Macbeth, overly fixated on the prophecies, is easily fooled by the prophecies, and takes action right away, causing everything to slowly break down, and eventually fall apart at the end, resulting in the downfall of Macbeth. They both started at the same point, but began to go in opposite directions. Banquo followed the better path, as Macbeth wandered into the dark side. Banquds calmness, in comparison, makes Macbeth seem even more urging and ambitious as well, wanting to become king right way by any means necessary; even if it meant murdering some of his dearest companions. Macbeth develops and changes greatly, from a loyal, trustworthy person to a corrupted and murderous man throughout the course of the play. This change of character of Macbeth, from good to evil, shapes the story of Macbeth, making it one of the well known Shakespearean plays of all time. In the beginning, Macbeth was a loyal and trustworthy subject, a brave general and a great friend. Yet, because of the witches prophecies, his character changes. Brutal murders came to being, causing verything to go wrong, and resulting in the downfall for Macbeth. Foil characters, such as Banquo, assist in the development of Macbeths character as well. This character shift caused by the witches prophecies and Banquo demonstrates how from mystical powers to one of his closest friends, Macbeth is an easily affected man, which leads to the cause of how outstandingly his character changes throughout the play. In the end, from a noble man, Macbeth had become a corrupted, murderous person, full of ambition, and had ended the lives of many good-hearted men for foolish reasons.

Liver Disease - Hepatitis C

Liver Disease - Hepatitis C Liver DiseaseI chose liver disease as my subject, specifically Hepatitis C ("HCV"), because my father was diagnosed with HCV in 1999. He went on Interferon every other day for six months in 2000 and it didn't work. He went on it again every day for 18 months starting in 2001 and it still did not work. He had carried this disease for 30+ years without knowing he had it. He found out by going to a Podiatrist for a heal spur. The Doctor wanted to put him on a medication that is hard on the liver and as a precaution took some tests to see how his liver was functioning. Now he is on the national liver transplant list and has been for over 3 years. He has never received a blood transfusion and has never taken intravenous drugs. We think that he may have gotten the disease from a tattoo when he was sixteen.English: The genome organisation of Hepatitis c vi...The liver is the largest organ in the body and is essential in keeping the body functioning properly. It removes or neutralizes poison s from the blood, produces immune agents to control infection, and removes germs and bacteria from the blood. The liver also makes proteins that regulate blood clotting and produces bile to help absorb fats and fat-soluble vitamins. You cannot live without a functioning liver.In cirrhosis of the liver, scar tissue replaces normal, healthy tissue, blocking the flow of blood through the organ and preventing it from working as it should. Liver damage from cirrhosis cannot be reversed, but treatment can stop or delay further progression and reduce complications. Cirrhosis is the twelfth leading cause of death by disease, killing about 26,000 people each year.HCV is a leading indication for liver transplants. HCV is a blood disease that resides in the...

10 Easy Ways of Helping Turtles Survive

10 Easy Ways of Helping Turtles Survive Sea turtles have lived on Earth for about 110 million years. However, due to human activity, 6 of the 7 sea turtle species- green, Kemp’s ridley, olive ridley, flatback, hawksbill, and leatherback- are now classified as endangered. The seventh species, the loggerhead, is classified as threatened (likely to become an endangered species in the near future). Organizations Dedicated to Helping Sea Turtles Contact the following organizations to donate, volunteer, and learn more about ways to help the sea turtles:Sea Turtle ConservancySEE TurtlesTurtle Island Restoration NetworkThe Ocean FoundationOceanic Society How to Help Sea Turtles Survive According to the Sea Turtle Conservancy and the World Wildlife Fund, sea turtles face threats from overharvesting and poaching, global warming, ocean pollution, and the encroachment of human activity on their nesting sites. Although targeting these problems may seem like an overwhelming task, there are specific actions you can take to ensure the survival of sea turtles. Baby hawksbill turtle after being rescued. Jereme Thaxton/Getty Images Source Your Seafood Responsibly Sea turtles often become the bycatch of irresponsible fishing methods. Educate yourself on how your seafood was caught and support organizations that advocate for the sustainable catching of seafood. The Monterey Bay Aquariums Seafood Watch website and app allow you to look up specific types of seafood and determine if they were responsibly sourced. In addition, organizations like Too Rare to Wear also have information on products that have been made from turtle shells, like jewelry and souvenirs, which are often sold to tourists in tropical regions. Get Rid of Pollution Sailors from the USS Thorn use bolt cutters and knives to free the only surviving sea turtle in a group of four found tangled in some long-ago discarded netting, July 10, 2001 in the Mediterranean Sea. U.S. Navy / Getty Images Help make beaches safe for turtles and other marine animals by participating in cleanups to help remove trash from the beach. Doing so will also stop more trash from entering the oceans, reducing the chances that a turtle may become trapped or eat it. Many local groups organize such cleanups year-round, or you can organize a beach clean-up day with some friends. Cleaning up the beach may also help make that locations habitable for turtles again. After a 2-year beach cleanup in Miami that removed over 11 million pounds of trash from the environment, olive ridley turtle hatchlings were spotted making their way from the nest to the ocean, which had not occurred in decades. Previously, the turtles had been able to lay eggs on the beach but could not maneuver in the trash. Replace Disposable Plastic With Reusable Items Plastic bag at sea. These can be dangerous to sea turtles who mistake them for food, such as jellyfish. _548901005677/Moment Open/Getty Images You can help prevent trash from ever entering the ocean in the first place by recycling and reducing the amount of trash that you create. For some items, consider using their reusable counterparts, like shopping bags and water bottles to reduce your chances of polluting the beach. Plastic bags are especially troublesome, as sea turtles can mistake them for their favorite snack: jellyfish. You can also avoid other single-use items, like balloons during a birthday beach bash, which will likely end up in the ocean where they will be eaten by turtles and other wildlife. Keep Beaches Dark at Night WWF volunteers coax released baby green turtles that were found at a nest site the day before, to the waters edge with lights at Acyatan Beach on August 23, 2018 in Adana, Turkey. Chris McGrath / Getty Images Nesting turtles and hatchlings use the moons natural lighting as a guide. Instinctively, they follow the brightest direction to find their way to the water, but if they are disoriented by artificial lighting, they may wander inland and die of dehydration or predation. Avoid all forms of artificial light while at the beach at night, including flashlights, flash photography, video cameras, and fires on nesting beaches. If you do need lighting, try to avoid directly illuminating the beach, using a shade to minimize the amount of light shining in the area. If staying at a beachfront property, be sure to turn off all lights at night. If you do see disoriented baby turtles at night, do not take it upon yourself to move the turtles. Contact a nature conservancy organization or local authorities. Be Careful When Boating and Fishing A moving boat can seriously injure or kill a turtle, so stay alert if you are boating in the ocean. If you spot sea turtles in the water, stay at least 50 yards away. If they are close to your boat, put your engine on neutral or turn it off until the turtles swim away. Change your fishing location if you spot sea turtles nearby or they show interest in your bait. And remember to collect all of your fishing gear and supplies once youre done, especially fishing line, hooks, and nets. Don’t Disturb the Turtles An NPS volunteer helps Kemps ridley sea turtle hatchlings reach the water at South Padre Island National Seashore. Who knew volunteering could be so adorable?.  © qnr via Flickr Never pick up a hatchling. Though it may be tempting, doing so may frighten or disorient them. If you do want to watch one, attend a sea turtle watch hosted by an organization, which would allow you to observe the sea turtles without disturbing them. Do not catch a baby turtle in an aquarium or bucket of water. This will use up the energy they need to swim to the ocean after they emerge from their nest. Reduce Your Carbon Footprint Global warming can skew the gender ratios of sea turtles, as well as the distribution of predators and prey. Although climate change might seem like too big an issue to tackle, there are many steps you can personally take to reduce global warming. Adopt a Sea Turtle Support sea turtle conservation efforts by â€Å"adopting a sea turtle† or making a donation to a wildlife conservation program that monitors and helps satellite-tracked turtles. You can also â€Å"adopt a nest† during nesting season. Avoid Beach Activities at Night Try to avoid walking on the beach at night during the summer, as this may frighten nesting turtles back into the sea. To help make it easier for turtles to navigate the beach, you can also remove beach furniture and other equipment from the beach before the nighttime, as turtles may become caught in them or become disoriented. Help Spread Awareness There are many ways you can help make a positive change for sea turtles. One main way is through education. You can help educate your local neighborhood or school by giving presentations, and tell people about the cause during conversations. Sources â€Å"Adoption Programs.† Seaturtle.org, Seaturtle.org, www.seaturtle.org/adopt/.â€Å"Endangered Ocean: Sea Turtles.† Ocean Today, National Ocean Service, oceantoday.noaa.gov/endoceanseaturtles/.â€Å"Information About Sea Turtles, Their Habitats and Threats to Their Survival.† Conserveturtles.org, Sea Turtle Conservancy, conserveturtles.org/information-about-sea-turtles-their-habitats-and-threats-to-their-survival/.â€Å"Ways to Help.† Ways to Help the Sea Turtles, Nova Southeastern University, cnso.nova.edu/seaturtles/ways-to-help.html.â€Å"What Can You Do to Save Sea Turtles?† NOAA Fisheries, National Oceanic and Atmospheric Administration, 6 June 2016, www.fisheries.noaa.gov/feature-story/what-can-you-do-save-sea-turtles.â€Å"What Is the Difference Between Endangered and Threatened?† Wolf - Western Great Lakes, U.S. Fish Wildlife Service, Mar. 2003, www.fws.gov/midwest/wolf/esastatus/e-vs-t.htm.